Laura joins the Possible NOW Podcast with Christian Muche to discuss why women’s sports isn’t charity—it’s business. Drawing on her career identifying white space and turning it into opportunity, Laura unpacks the myths keeping advertisers on the sidelines, how athletes are redefining ownership through their own media platforms, and why the next billion-dollar growth story in sports will be led by women.

02:08 Laura's Early Love for Sports
04:17 The Transferable Skills from Sports to Leadership
08:34 The Business Case for Women's Sports
17:08 The Impact of Media and Athlete Platforms
25:11 Innovative Sponsorship Models
31:35 Future Visions and Partnerships
37:31 Conclusion and Final Thoughts

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For nearly 20 years, Karina LeBlanc was known for defending Canada’s net. Now she’s defending the future of women’s sports as EVP of Strategic Growth at RAJ Sports, where she’s helping lead both the Portland Thorns and the new WNBA expansion team, the Portland Fire—which also happens to be Portlands original WNBA team. She joins Laura to talk about playing the long game—creating generational impact, measuring success beyond wins, and why Portland might just be the global epicenter of women’s sports.

03:15 The Impact of Sports on Personal Growth
05:53 Overcoming Challenges and Embracing Failure
12:09 Transitioning to Executive Roles
25:50 The Unique Appeal of Women's Sports
27:42 The Power of Representation and Role Models
31:10 Innovative Partnerships and Community Impact
34:52 The Epicenter of Women's Sports: Portland's Vision
42:09 Personal Reflections and Future Aspirations

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Joining Editor in Chief of Marie Claire Nikki Ogunnaike, Laura traces her journey from college athlete to successful partner at Giant Spoon, and how she founded Deep Blue to drive commercial investment in women’s sports. They explore the critical role sports play in achieving career leadership, the impactful intersection of advertising with women's sports, and the innovative strides being made to elevate women's sports through creative investments and new business models.

01:55 Laura's Journey: From Soccer to Advertising
03:03 The Impact of Sports on Corporate Careers
05:15 Early Career in Digital Media
06:54 Building Giant Spoon and Entrepreneurial Insights
15:01 Deep Blue's Mission and Market Challenges
17:12 Partnering with Sue Bird and Strategic Vision
19:21 The Economic and Social Impact of Women's Sports
23:22 Future Vision for Deep Blue and Women's Sports
35:25 Lightning Round: Money, Style, and Power

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Mike Nichols has spent nearly two decades proving women’s sports are undervalued—and he’s putting his investments where the returns are. The former LPGA exec turned Chief of Sponsorship Strategy at Group 1001 joins Laura to talk about Gainbridge’s partnerships with the USL Super League, Caitlin Clark, and more. They get into why 40% of his sponsorship dollars go to women’s sports, how $5,000 grants can create outsized impact, and where the opportunity lies for brands willing to get in from grassroots to the ground floor.

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UCLA WBB head coach Cori Close joins Laura to talk about a culture that outlasts banners and awards—sweeping the sheds, nurturing the roots, and why “coaching people’s hearts” is her real playbook. She opens up about the Final Four learning curve, the NIL and transfer-era noise, and what infrastructure college programs actually need so coaches can coach. Plus: the service work that connects teams—and how gratitude, discipline, and “uncommon” choices turn talent into titles.

01:18 Coach Cori Close's Journey and Early Influences
03:35 The Coach Close Basketball Method
06:28 Achievements and Reflections on Awards
09:11 Mental Conditioning and Player Development
13:13 Challenges and Lessons from the Final Four
17:43 Navigating NIL and Financial Conversations
23:50 Future of Women's College Basketball

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Constance Schwartz-Morini, CEO of SMAC Entertainment, has turned sports talent across sports into household names along with her partner and client Michael Strahan. She shares how she helped Strahan become a media mogul, why Deion Sanders is the ultimate CMO, and how she’s shaping the future in women’s sports with clients including Emma Hayes, Brie and Nikki Garcia, and Erin Andrews. They dig into what it takes to build athlete-led content, how to expand careers beyond the game, and why the women’s side of sports is ready for a bigger stage.

00:31 Introduction
01:50 Constance Schwartz-Morini's Early Life and Career
06:28 Building SMAC Entertainment with Michael Strahan
08:40 Developing Athlete Brands: The Case of Deion Sanders
12:48 Empowering Women in Sports
15:16 Challenges and Strategies in Women's Sports Management
20:10 Future Directions and Final Thoughts

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When Laura founded Deep Blue Sports + Entertainment, the first firm dedicated to commercial investment and growth opportunities in women's sports, she changed the game. She dives into how she did it: explaining inspiration she drew from the U.S. Women's National Soccer Team, why she’s torn up her five-year plan so many times amidst the growth of women’s sports, and what needs to be done to create more “multi-hyphenates” amongst female athletes.

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What happens when you design a sports league for the next digitally-led generation instead of adapting for an old one? You get Overtime—a media and sports company rewriting the rules. EJ Lawrence, Head of League Partnership Development, joins Laura to unpack the strategy behind its four leagues (including Overtime Select, its women’s basketball property), the content engine driving a tidal wave of content every week and the sponsorship model built for storytelling. They get into what Gen Z wants from sports, how Overtime is closing coverage and funding gaps, and why building a fan community (150MM+!!) means listening as much as talking.

01:41 EJ Lawrence's Journey in Sports
05:38 From Traditional Sports to Digital Media
09:25 Joining Overtime and Its Unique Model
12:09 Overtime's Audience and Content Strategy
18:52 Building Brand Relationships in Basketball
19:42 Reimagining Sponsorship at Overtime
22:43 Empowering Athletes On and Off the Court
25:42 Overtime Select: Structure and Success
32:27 Parental Involvement and Feedback
34:54 Expanding Storytelling and Crossover Events

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