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Cooked with Eric Reed

Cooked with Eric Reed

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"Cooked with Eric Reed" explores the foodservice industry through the lens of manufacturers reps—featuring conversations and fun stories with operators, dealers, and industry pros.

© 2026 Cooked with Eric Reed
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  • Cook vs. Chef: The 3 Things Every Great Chef Must Master | Chef Skip Guthrie | Cooked with Eric Reed
    Oct 16 2026

    What separates a good cook from a great chef? According to Chef George “Skip” Guthrie, it comes down to three things: People, Product, and Profitability.

    On this episode of Cooked with Eric Reed, presented by Midwest Professional Reps, Eric welcomes his former culinary school instructor and longtime St. Louis culinary professional, Chef Skip Guthrie.

    With a career spanning the United States Marine Corps, prestigious hotels, professional bakeries, culinary education, and even cannabis-infused edibles, Chef Skip has no shortage of stories or wisdom to share.

    00:00 – Introduction: The Three Ps of Being a Chef
    00:24 – Meet Chef George “Skip” Guthrie
    02:50 – Santa Claus Stories with Chef Skip
    05:02 – How Skip Became a Culinary Instructor
    07:31 – Lessons Beyond the Culinary Classroom
    10:40 – Teaching Pizza and Learning by Doing
    13:21 – Why Great Chefs Make Great Teachers
    16:33 – Cook vs. Chef: People, Product & Profitability
    19:25 – Food Waste, Portion Control & Kitchen Lessons
    22:00 – Wild Stories from Military Foodservice
    25:05 – Teaching Through Mistakes and Experience
    26:18 – Is Culinary School Worth the Money?
    28:12 – Adapting to Different Kitchens and Customers
    30:41 – Restaurant Lessons: Portions, Timing & Efficiency
    33:36 – What Culinary Education Is Missing
    35:47 – Kitchen Design Starts Below the Floor
    37:14 – Building Kitchens That Set Cooks Up for Success
    39:00 – Global Culinary Careers and Apprenticeships
    41:06 – How Technology Is Changing Professional Kitchens
    44:14 – Why Chefs Must Keep Learning
    45:12 – The Value of Technical Education
    47:03 – Understanding the Why Behind Kitchen Equipment
    49:11 – Smarter Refrigeration and Kitchen Layouts
    52:21 – A Kitchen That Plates 1,000 Meals in 20 Minutes
    53:43 – Bartending as a Professional Craft
    56:02 – The Most Important Advice for New Cooks
    59:22 – Final Thoughts and Stories with Skip
    59:53 – St. Louis Food Festivals and Culinary Culture
    1:03:29 – Closing Remarks


    Watch the entire episode on YouTube @MidProReps

    Follow Eric, Chad and Midwest Professional Reps on Social Media @MidProReps

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    1 h et 4 min
  • Take the Restaurant to the Customer: The Power of Mobile Cooking
    Sep 9 2026

    Take the Restaurant to the Customer: The Power of Mobile Cooking

    On Episode 6 of Cooked with Eric Reed, Eric is joined by John Wilson of Marra Forni for a conversation about mobile cooking equipment and the opportunities it creates for foodservice operators, rep groups, dealers and manufacturers.

    John shares how mobile Marra Forni ovens are being used everywhere from the Super Bowl, U.S. Open and Kentucky Derby to tailgates, catering events, festivals, pop-ups and country clubs.

    Eric and John also discuss why bringing equipment directly to an operator can be more valuable than a traditional showroom demonstration, how mobile cooking can create new revenue opportunities, and what operators need to know before taking their menu outside the kitchen.

    The episode wraps with an up-close look at Midwest Professional Reps’ Marra Forni NP130 mobile brick oven, including its construction, fuel options, controls, customization and the technology behind modern brick-oven cooking.

    CHAPTERS

    00:00 — Welcome to Cooked Episode 6
    Eric introduces John Wilson and the topic of mobile cooking.

    02:05 — Meet John Wilson of Marra Forni
    John talks about his background, Marra Forni and the versatility of brick ovens beyond pizza.

    03:21 — Why Take Equipment to the Customer?
    How rep groups can use mobile equipment to demonstrate products inside an operator's actual environment.

    04:39 — Turning a Mobile Oven Into a Sales Tool
    John explains why taking an oven on the road can create opportunities instead of waiting for them.

    06:43 — Real-World Equipment Demonstrations
    Why letting customers cook with equipment in their own operation can answer the question: “Will this actually work for us?”

    08:53 — Mobile Ovens at Major Sporting Events
    Marra Forni at the Super Bowl, U.S. Open, Kentucky Derby, tailgates and other major events.

    10:16 — The Marra Forni Mobile Oven Rental Program
    How operators use rental ovens for events, including one loyal customer making a long-distance trip for a Chicago pop-up.

    12:05 — From Pizza Festivals to 200+ Employee Events
    How mobile ovens create memorable demonstrations — and what happens when everybody wants a whole pizza.

    14:24 — How Restaurants & Operators Use Mobile Ovens
    Catering, weddings, graduations, food trucks, pop-ups and more.

    15:05 — One Oven, Multiple Revenue Opportunities
    How a country club moves one mobile oven between golf tournaments, the pool, happy hour and even drive-through pizza pickup.

    16:48 — Take the Restaurant to the Customer
    Why mobile equipment allows operators to bring the food and experience directly to where customers are.

    17:24 — Test Your Product Before the Event
    Why operators need to understand their dough, proteins, cooking times, workflow and preheating before serving guests.

    19:01 — Inside the Marra Forni NP130 Mobile Oven
    A closer look at the full brick oven, construction, burners and mobile setup.

    20:36 — It's More Than a Pizza Oven
    Using the brick hearth oven for proteins, sausage, pork tenderloin and other menu items.

    22:23 — Gas, Wood, Coal & Combination Fuel Options
    A breakdown of the different ways Marra Forni ovens can be configured.

    23:37 — Programmable Controls & Automatic Preheating
    How operators can program the oven to turn on and reach temperature before the kitchen crew arrives.

    24:18 — Hand-Built & Fully Customizable
    How Marra Forni ovens are insulated, tiled and customized with an operator's colors, lettering and logo.

    25:58 — How Much Does a Mobile Brick Oven Weigh?
    Eric gets the answer: this setup is serious equipment.

    26:31 — Combining Ancient Cooking With Modern Technology
    How Marra Forni brings modern controls and consistency to a cooking method that's been around for centuries.

    27:46 — The Best — and Worst — Things to Cook in a Brick Oven
    John talks steaks, pizza and how quickly a brick oven can expose inexperience.

    28:23 — Closing Thoughts

    Watch the entire episode on YouTube @MidProReps

    Follow Eric, Chad and Midwest Professional Reps on Social Media @MidProReps

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    29 min
  • Commercial Kitchen Design: What Restaurant Owners Need to Know | Cooked Ep. 5
    Aug 17 2026

    Designing a commercial kitchen is a lot more complicated than picking out equipment and deciding where the fryers go.

    On Episode 5 of Cooked with Eric Reed, Eric sits down with Jason from Rapids Foodservice Contract & Design to break down what really goes into designing a restaurant, bar, school kitchen, food hall, or other commercial foodservice operation.

    With more than 20 years in foodservice design, Jason shares lessons learned from real projects—including the importance of understanding an operator's menu, service model, workflow, budget, timeline, permitting requirements, equipment needs, and long-term goals.

    Eric and Jason discuss why one of the first questions in kitchen design should always be "What's your menu?", how the "circle of flow" can improve efficiency, and why designing around the way employees actually move through a kitchen or bar can have a major impact on an operation.

    They also get into:

    • Setting realistic expectations for restaurant buildouts
    • Why budgets and timelines almost always change
    • Designing around menu and service style
    • Creating efficient kitchen and bar workflow
    • Planning storage and refrigeration for changing menus
    • Working with manufacturers and foodservice reps
    • Using relationships as a resource when you don't know the answer
    • AI's role in design and why human conversations still matter
    • Halton hood systems and a real-world St. Louis food hall project
    • A kitchen design project that became nearly impossible to solve

    Whether you're opening your first restaurant, renovating an existing kitchen, designing a foodservice operation, or working in the equipment industry, this conversation offers a behind-the-scenes look at the decisions that can make—or break—a commercial kitchen project.

    Cooked with Eric Reed is presented by Midwest Professional Reps.

    Follow Midwest Professional Reps and Cooked with Eric Reed on Facebook, Instagram, LinkedIn, and TikTok.

    Have a commercial kitchen horror story or a lesson you learned the hard way? Drop it in the comments.

    CHAPTERS


    00:00 – Intro: Cooked with Eric Reed
    00:15 – Meet Jason from Rapids Foodservice Contract & Design
    02:34 – How Jason Got Into Foodservice Design
    04:46 – Why Asking Customers Questions Matters
    07:16 – Where a Commercial Kitchen Design Project Starts
    08:00 – Setting Realistic Expectations for Restaurant Owners
    10:21 – Eric's Kitchen Design Nightmare
    11:24 – Why Your Menu Has to Drive the Kitchen Design
    12:16 – Menu, Service Style, Beverages, Budget & Timeline
    15:01 – Something Will Always Go Wrong During a Buildout
    15:48 – A $10,000 Inspection Surprise
    17:02 – How Often Does a Restaurant Actually Have a Finished Menu?
    17:31 – Designing School Kitchens for Changing Food Programs
    19:19 – What Every Operator Should Know Before Building
    21:29 – The "Circle of Flow" in Commercial Kitchen Design
    23:24 – Designing Bars Around the Cocktail Life Cycle
    25:10 – Designing Efficient Bartender Workstations
    28:18 – Manufacturer Checklists & Kitchen Design Tools
    30:13 – Why Conversation Can Beat a Checklist
    31:17 – AI Note-Taking & AI in Foodservice Design
    33:00 – What AI Can't Replace in Restaurant Design
    36:31 – What Designers Need From Manufacturers
    37:05 – Why Great Manufacturer Reps Matter
    39:43 – Knowing Who to Call Is a Superpower
    41:19 – Better Equipment & Production Estimates
    43:21 – Jason's Favorite Manufacturer to Work With
    44:50 – How Halton Solved a St. Louis Food Hall Problem
    47:59 – The Kitchen Design Project Jason Wishes Went Differently
    51:29 – Final Thoughts & Outro

    Watch the entire episode on YouTube @MidProReps

    Follow Eric, Chad and Midwest Professional Reps on Social Media @MidProReps

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    52 min
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