We discuss a Google Analytics 4 Blueprint for Search Marketers with guest GA4 expert Brie E. Anderson. Brie is the founder of BEAST Analytics, an agency helping marketers make the most out of their marketing investments.

Brie is a highly sought after GA4 expert and has presented at MozCon, Brighton SEO, and many other digital marketing conferences Let’s get a better grasp on GA4 and how to unleash Brie’s framework to new levels.

Important links:

• Brie on LinkedIn
• BEAST Analytics

This episode is about SEO - Ranking While Ignoring Google’s Updates. We’ll discuss the latest Google algo updates, how to pay attention and ignore them, and how a website can win in the 3 main SEO categories of technical, on-site, and off-site SEO.

My guest is Eric Carlson, SEO Manager at SiteImprove. Eric is an organic search expert of 15 years, a MNSearch board member and conference presenter.

Important links:

• Eric on LinkedIn
• Siteimprove

My guest is Alex Nazarevich, VP of Growth Marketing at Unbounce. This episode looks at A/B TESTING FOR HIGHER CONVERSION. We’ll discuss why it matters, best approaches, landing page elements, and more. Alex is a highly experienced digital marketing leader in conversion rate optimization and data-driven marketing.

Important links:

• Alex on LinkedIn
• Unbounce

Conversion Cast is sponsored by Leadferno, a conversion platform to close more leads, faster.