In the pilot episode of Conversations to Closing, Jake Schoemann sits down with Novus Waukesha Branch Manager Jodi Ulrich for a candid conversation on leadership, growth, and what success really looks like beyond production numbers.

Jodi shares how his high-energy, direct leadership style can sometimes be perceived as harsh, but ultimately comes from a place of pushing people to reach their full potential. The conversation goes deeper than business, exploring how his definition of success has evolved over time. For Jodi, it’s not just about income. It’s about homeownership, strong relationships, community involvement, and helping others break through limiting beliefs.

Reflecting on more than 15 years in the industry, Jodi emphasizes that real growth doesn’t come from perfect planning, but from consistency and staying committed through the ups and downs. He also looks back on his upbringing in Oshkosh, Wisconsin, where a simple, community-driven lifestyle shaped many of the values he carries today.

This episode sets the tone for the series: real conversations, real perspectives, and a deeper look at what drives success in both business and life.

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In the pilot episode of Conversations to Closing, Jake Schoemann sits down with Novus Waukesha Branch Manager Jodi Ulrich for a candid conversation on leadership, growth, and what success really looks like beyond production numbers.

Jodi shares how his high-energy, direct leadership style can sometimes be perceived as harsh, but ultimately comes from a place of pushing people to reach their full potential. The conversation goes deeper than business, exploring how his definition of success has evolved over time. For Jodi, it’s not just about income. It’s about homeownership, strong relationships, community involvement, and helping others break through limiting beliefs.

Reflecting on more than 15 years in the industry, Jodi emphasizes that real growth doesn’t come from perfect planning, but from consistency and staying committed through the ups and downs. He also looks back on his upbringing in Oshkosh, Wisconsin, where a simple, community-driven lifestyle shaped many of the values he carries today.

This episode sets the tone for the series: real conversations, real perspectives, and a deeper look at what drives success in both business and life.