In this episode, Andy and Irina discuss their organic content strategy, focusing on the process of onboarding new clients and creating a comprehensive content plan. They outline a three-phase approach: strategy creation, style guide development, and content execution. The conversation emphasizes the importance of a long-term commitment to content creation and the need for a clear understanding of client goals and expectations.

Keywords

content strategy, client onboarding, organic content, strategy creation, style guide, content execution, long-term commitment, client goals, content plan, video production

Takeaways

• Our content strategy is built on a three-phase approach.
• The first phase involves creating a detailed strategy for clients.
• We emphasize the importance of understanding client goals.
• A style guide is developed in the second phase to ensure consistency.
• Content execution begins in the third phase, using established templates.
• Long-term commitment is crucial for successful content creation.
• We tailor strategies specifically to each client's business needs.
• Client feedback is integral to refining our content strategy.
• We aim to educate and build trust with our content.
• Our process includes regular check-ins to align with client goals.

Links & resources

• Try Cosmo (Free AI Marketing Assistant): https://moonwardmedia.com/cosmo-access/
• Download our video funnel guide https://bit.ly/42mibqz
• YouTube channel: https://www.youtube.com/@MoonwardMedia

In this episode, we pull back the curtain on a question we hear all the time:

“How do you create a content calendar?”

But as the conversation unfolds, we realize something important—we’ve been answering the wrong question.

This episode is a live, behind-the-scenes brainstorming session where we unpack why content calendars don’t work in isolation, why “just hiring an editor” often creates frustration, and why everything ultimately comes back to one thing: your why.

We talk through:

• why most content should be evergreen
• why scheduling weeks or months ahead reduces pressure and improves quality
• why the first video always takes longer (and should)
• why consistency matters more than speed
• and why content without a clear purpose leads to confusion, burnout, and poor results

This is not a step-by-step tutorial. It’s an honest conversation about what actually goes into building a content system that works—both for clients and for us.

What you’ll learn in this episode

• Why content calendars are systems, not spreadsheets
• The difference between hiring an editor vs building a content engine
• Why the first phase of content creation feels slow (and why that’s intentional)
• How templates, style guides, and prep work unlock long-term consistency
• Why asking “When do I get my first video?” is the wrong question
• How unclear goals create “rocking the boat” content decisions
• Why content strategy fails without a clearly defined why
• When video content isn’t the right solution for a business

Core insight from this episode

A content calendar only works after you’ve answered these questions:

• Why are you creating content?
• Who is it for?
• What outcome are you trying to achieve?
• How does video support your business—not replace it?

Without those answers, a calendar is just dates on a page.

Links & resources

• Try Cosmo (Free AI Marketing Assistant): https://moonwardmedia.com/cosmo-access/
• Download our video funnel guide https://bit.ly/42mibqz
• YouTube channel: https://www.youtube.com/@MoonwardMedia

In this episode of Content Orbit, Andy and Irina dig into one of the most misunderstood parts of content creation: choosing the right type of video for you and your business. From classic talking-head videos to vlogs, interviews, and podcasts, we unpack what actually makes these formats work, why some feel deceptively difficult, and how to find a style that fits your personality, schedule, and goals.

If you’ve ever thought “I should be doing video… but I don’t know where to start,” this conversation is for you.

🎥 Why Talking-Head Videos Are Harder Than They Look

Talking to a camera seems simple—until you’re the one sitting in the chair, staring into the lens. We talk about the mental and physical fatigue that comes with talking-head videos, why your voice gets tired, why your brain freezes, and how being “on camera” flips a subconscious switch that makes everything feel more intimidating than a normal conversation.

You’ll hear practical advice on:

• Why bullet points often work better than full scripts
• How to avoid over-editing yourself while you record
• Why starting short (and imperfect) is the fastest path to improvement

🧠 The Psychology of Being on Camera

We also explore the mental side of content creation—how being recorded changes the way you speak, how self-criticism kicks in, and why what you dislike about yourself on camera is often what makes you feel real and relatable to your audience.

Trust is built when people see your face, hear your voice, and feel your sincerity. Video creates that faster than any blog post or social feed ever could.

🎤 The Interview Trick That Makes Everything Easier

One of the most powerful alternatives to solo talking-head videos is the interview-style setup: having someone off-camera asking you questions.

This simple change:

• Takes the pressure off you
• Makes your delivery feel more natural
• Increases perceived authority and credibility
• Helps viewers lean in, because someone else is clearly interested in your answers

It’s the same technique used in news, documentaries, and talk shows—and it works just as well for business videos.

🚶 Talking Head vs. Vlog: What’s the Difference?

We also tackle one of the most confusing gray areas in online video:
Is holding your phone and talking while you walk a vlog—or just a mobile talking-head?

We break down:

• What actually defines a vlog
• Why real vlogging is much more involved than it looks
• How showing your environment creates “world-building” for the viewer
• Why vlogging takes more time, planning, and confidence than most people expect

🧭 Focus on the Goal, Not the Format

The big takeaway from this episode is simple:
Don’t start with “What kind of video should I make?”
Start with “What do I want my audience to feel, know, or do?”

Once you’re clear on that, the right format reveals itself.

Links & resources

• Try Cosmo (Free AI Marketing Assistant): https://moonwardmedia.com/cosmo-access/
• Download our video funnel guide https://bit.ly/42mibqz
• YouTube channel: https://www.youtube.com/@MoonwardMedia