Which approach delivers the most sustainable business success?

Jon Goehring is a radio personality, university professor and founder of Trust Media an audio media production company, based in Rochester New York.

In this episode of the Abeceder podcast The Independent Minds Jon and host Michael Millward explore the development of Jon’s business and how moving from a competitive strategy to a more collaborative approach resulted in the business succeeding.

Their discussion covers

• The importance of knowing and understanding your strengths
• How to apply the ‘ice-cream’ model to identify your unique selling point and what other unique selling points will compliment yours.
• What a successful collaboration successful
• Why collaborations fail
• The difference between collaborations and commercial relationships.
• The future of collaboration

More information about Jon Goehring and Michael Millward is available at abeceder.

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Buy books mentioned by Jon Goehring in this episode from Amazon

• Mindset by Carol S Dweck
• The Go Giver and other books by Bob Burg
• Audio Books narrated by Jon Goehring

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