Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://comfortcoshoes.com.au/

In this episode of Comfort Walk & Talk, Jeff and Ben sit down with Head of Retail Dan Simone to unpack the future of personalised footcare through the new Comfort Concierge Program. They explore how traditional shoe sizing overlooks key factors like width, arch height, instep, pressure distribution, and overall foot shape, and why a concierge approach delivers a far more accurate and supportive fit.

Dan explains how tools like the ATREX 3D scanner and the Brannock device help concierges prescribe solutions rather than simply sell shoes, highlighting the importance of connection, conversation, and understanding a customer’s lifestyle. The discussion also covers how the concierge experience extends online, the role of arch support in solving common foot issues, and how Comfort Co stores across Australia and New Zealand are bringing this service to more communities.

Tune in to discover how personalised fitting, expert guidance, and genuine care could reshape the way we think about footwear, and why the Comfort Concierge might be the next evolution in foot health.

Follow The Comfort Co:

https://www.thecomfortco.com.au/

https://www.instagram.com/the.comfortco

https://www.facebook.com/TheComfortCoOfficial

https://www.youtube.com/@TheComfortCo.Footwear

Timestamps:

[00:00:00] Intro.

[00:01:18] What a concierge really is.

[00:03:05] Moving beyond selling shoes.

[00:04:54] Matching shoes to real life.

[00:07:23] Why size isn’t enough.

[00:10:11] Training concierges properly.

[00:12:24] Online fitting challenges.

[00:14:19] Why arch support matters.

[00:17:08] Linking scans to online.

[00:18:40] Fixing online misfits.

[00:20:09] Advice without pressure.

[00:21:28] When footwear isn’t enough.

[00:22:47] Helping with existing shoes.

[00:24:06] Removing buying pressure.

[00:26:02] Comfort Co expansion.

[00:29:03] The concierge promise.

In this episode of Comfort Walk & Talk, hosts Jeff, Allanah, and Ben are joined by podiatrist Sophie to explore the intersection of footwear design and comfort. They discuss the two main types of orthotics: accommodative and functional, highlighting how each serves different needs. Sophie emphasizes the importance of finding shoes that accommodate orthotics, pointing out common pitfalls such as insufficient depth for orthotic inserts. The conversation also delves into what features to look for in footwear to ensure comfort and support, and how these insights relate to the offerings of Comfort Co brands. Tune in to learn how to make informed choices for healthier steps!

Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/

Follow The Comfort Co:

https://www.thecomfortco.com.au/

https://www.instagram.com/the.comfortco

https://www.facebook.com/TheComfortCoOfficial

https://www.youtube.com/@TheComfortCo.Footwear

Timestamps:

[00:00:00] Intro.

[00:02:16] Footwear design for all-day standing.

[00:05:48] Recovery slides for sore feet.

[00:09:21] Hard to fit feet.

[00:10:50] Outside bunions and their impact.

[00:15:21] Importance of heel counters.

[00:18:50] Orthotic friendly footwear explained.

[00:21:12] Choosing orthotic-friendly shoes.

[00:26:29] Shoe size and foot health.

[00:28:17] Proper shoe fitting guidelines.

[00:31:51] Barefoot shoe movement explained.

In this episode of Comfort Walk and Talk, hosts Ben, Alana, and Jeff explore the unique dynamics of running a family business in the footwear industry, specifically within their own company, Comfort Code. Ben reveals his connection to the business as Lani's husband and discusses how family ties extend beyond just immediate relatives, highlighting the community aspect of their operations. The group draws parallels to major brands like Nike, Skechers, and New Balance, emphasizing the significance of family in building successful enterprises. Tune in to learn about their journey, the importance of diversification in business, and how personal relationships foster a thriving work environment.

Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/

Follow The Comfort Co:

https://www.thecomfortco.com.au/

https://www.instagram.com/the.comfortco

https://www.facebook.com/TheComfortCoOfficial

https://www.youtube.com/@TheComfortCo.Footwear

Timestamps:

[00:00:00] Intro.

[00:01:07] Family business dynamics in footwear.

[00:06:30] Corporate frustration and entrepreneurship.

[00:08:34] Early days of the Comfort Co.

[00:12:20] Business turning points and growth.

[00:16:00] Family dynamics in business.

[00:19:02] Family business dynamics.

[00:23:59] Redefining the comfort shoe category.

[00:26:54] Innovation in comfort footwear.

[00:30:35] Launching Own Brand Strategy.

[00:36:42-00:37:13] Future vision for ComfortCo.

[00:37:30] Future of Comfort Co.