#ColdPlunge #MentalToughness #BiohackingDo not settle for a life that does not belong to you.Coach Eric Ferguson sits down with Stephen Haynes, founder of Fjord Cold Plunge, one of Austin’s fastest-growing performance and recovery brands, for a conversation about discipline, mindset, and what it truly takes to live at your full potential.Stephen’s path is anything but ordinary ! from meeting Warren Buffett as a college student, to swimming across a freezing Norwegian fjord, to building one of the most reliable cold plunge systems on the market. His story connects faith, entrepreneurship, mental toughness, and community leadership in a way that makes high performance feel human and attainable.The discussion explores how doing hard things ! like cold exposure ! strengthens resilience, sharpens focus, and trains the mind to handle pressure in business and life. It also dives into the connection between physical discomfort, nervous system regulation, recovery, sleep, and emotional control, along with lessons entrepreneurs can learn about building trust and leading with values.One stroke. One breath. One step forward. That’s how extraordinary lives are built.💬 What’s one hard thing you do that builds your discipline?❄️ $500 OFF Your Fjord Cold Plunge (Podcast Exclusive)As a listener of the Full Potential Living Podcast, you’ll receive $500 OFF any Fjord Cold Plunge.👉 Use code: FULLPOTENTIAL👉 Website: https://fjordcoldplunge.comThis code is perfect if you’ve been thinking about upgrading your health, recovery, mental resilience, and daily discipline.Cold plunging isn’t about comfort — it’s about training your nervous system, sharpening your mind, and raising your standard.🔗 Connect with Stephen & Fjord🌊 Website: https://fjordcoldplunge.com📸 Instagram: @fjordcoldplunge💼 LinkedIn: Stephen Haynes📧 Email: steven@fjordcoldplunge.com🎙️ About the PodcastThe Full Potential Living Podcast helps you live your Greatest Life Experience by optimizing health, fulfillment, career, relationships, wealth, consciousness, and impact—all at the same time.👉 Subscribe for weekly conversations designed to wake you up, challenge you, and help you self-actualize.Full Potential or nothing.#ColdPlunge #MentalToughness #Biohacking #HighPerformance #Discipline #SelfImprovement #Mindset #EntrepreneurMindset #Resilience #Podcast