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Cogent Conversations

Cogent Conversations

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Straight Talk on IT Mergers & Acquisitions

Welcome to Cogent Conversations, hosted by Rick Murphy, CEO and founder of Cogent Growth Partners. In this series, we cut through the noise to deliver no-fluff, no-BS insights into the world of IT M&A.

Whether you are looking to scale your firm or prepare for an exit, we explore what actually works, what doesn't, and the specific steps required to build a business that buyers truly want. Join us for clarity, expert strategy, and a little bit of fun along the way.


www.youtube.com/@CogentConversations

© 2026 Cogent Conversations
Economie Management Management et direction
Épisodes
  • #23 🏦 Bank Financing vs. Private Equity for MSPs
    Oct 7 2026

    🏦 Should you finance your next MSP acquisition with a bank—or surrender equity to private investors?

    In this episode of Cogent Conversations, Joe Pannone and Rick Murphy speak with Nick Padlo of Live Oak Bank about MSP acquisition financing, SBA loans, conventional lending, and private equity alternatives.

    Nick explains how bank financing can help MSP owners preserve ownership while using leverage to acquire businesses, increase EBITDA, and prepare for a future liquidity event. The conversation also exposes the risks of high-interest private lenders, restrictive warrants, poor amortization schedules, and unnecessarily complicated financing.

    Listeners will learn how SBA preferred lender status can reduce approval delays, why “time kills deals,” and how seller financing, performance-based notes, clawback agreements, and buyer equity can help complete an acquisition.

    🔥 Top 3 Highlights:

    • 💯 How MSP owners can grow without surrendering equity
    • 🏦 The differences between SBA and conventional financing
    • 🤝 How creative deal structures can preserve cash and close acquisitions

    A valuable episode for MSP owners, acquisition entrepreneurs, investors, and technology leaders preparing for their next transaction.

    Additional Listener Appeal

    🎯 This episode is especially useful for:

    • MSP owners evaluating acquisition opportunities
    • Buyers comparing bank financing and private equity
    • Entrepreneurs hoping to preserve working capital
    • Owners preparing for SBA or conventional financing
    • Technology leaders building toward a future sale

    ---

    🔷 About Cogent Conversations

    Cogent Conversations is a straight-talk podcast focused on IT mergers and acquisitions for Managed Service Providers (MSPs) and technology services firms.

    Hosted by Rick Murphy, CEO of Cogent Growth Partners, the show dives deep into the realities of MSP growth, valuation, acquisition strategy, leadership transitions, and exit planning. 💼📈

    This is not theory. It’s practical, real-world insight from years of buy-side and sell-side experience in the IT services space.

    Whether you're:

    ✔️ Scaling your MSP

    ✔️ Preparing for a future exit

    ✔️ Exploring mergers or acquisitions

    ✔️ Looking to increase EBITDA and enterprise value

    Cogent Conversations delivers clarity on what buyers actually look for — and how to run your business today so you’re ready tomorrow.

    If you’re serious about growth, valuation, and long-term strategy in the MSP industry, this podcast belongs in your regular rotation.

    🎥 YouTube: https://www.youtube.com/channel/UCfQZUgOM_11e6AHcS-dlqYg

    🌐 Web: https://cogentmergers.com/

    🔗 Company LinkedIn: https://www.linkedin.com/company/cogent-growth-partners-llc/

    👤 Rick Murphy LinkedIn: https://www.linkedin.com/in/ramurph/

    #CogentConversations #MSP #MSPMergers #SellYourMSP #ITMergers #ITAcquisition #ManagedServiceProvider #MSPValuation #EBITDA #ExitStrategy #BusinessGrowth #TechEntrepreneur #PrivateEquity #ChannelPartners #ITLeadership #MSPGrowth #SuccessionPlanning #TechMergers #JoeyPinz

    Afficher plus Afficher moins
    15 min
  • #22 💰 How MSPs Fund Smarter Acquisition
    Sep 30 2026

    💰 What if selling your MSP didn’t have to mean walking away?

    In this episode of Cogent Conversations, Rick Murphy and Joe Pannone welcome Nick Padlo, Senior Loan Officer specializing in MSP financing at Live Oak Bank, to explore smarter ways to finance MSP acquisitions and create multiple liquidity events.

    The conversation challenges the traditional “exit strategy” mindset. Instead, MSP owners can use recurring revenue, strong cash flow, and strategic bank leverage to acquire larger companies, increase EBITDA, and position themselves for a second—or even fourth—bite of the apple.

    Nick explains why MSPs may qualify for acquisition financing without substantial tangible collateral. He also reveals what lenders examine, including profitability, recurring revenue, customer concentration, leverage ratios, tax returns, and EBITDA adjustments.

    🔥 Top 3 Highlights:

    • 🍎 Why a liquidity strategy can be more valuable than a single exit
    • 🏦 How cash-flow lending opens new acquisition opportunities
    • 🔍 Why realistic EBITDA and properly vetted add-backs matter

    This episode is essential for MSP owners, buyers, investors, and operators considering acquisitions, private equity, or long-term growth.

    Additional Listener Appeal

    🎯 Best suited for:

    • MSP owners planning an acquisition
    • First-time technology business buyers
    • Operators preparing for bank financing
    • Investors evaluating MSP opportunities
    • Owners considering private equity or a future liquidity event

    ---

    🔷 About Cogent Conversations

    Cogent Conversations is a straight-talk podcast focused on IT mergers and acquisitions for Managed Service Providers (MSPs) and technology services firms.

    Hosted by Rick Murphy, CEO of Cogent Growth Partners, the show dives deep into the realities of MSP growth, valuation, acquisition strategy, leadership transitions, and exit planning. 💼📈

    This is not theory. It’s practical, real-world insight from years of buy-side and sell-side experience in the IT services space.

    Whether you're:

    ✔️ Scaling your MSP

    ✔️ Preparing for a future exit

    ✔️ Exploring mergers or acquisitions

    ✔️ Looking to increase EBITDA and enterprise value

    Cogent Conversations delivers clarity on what buyers actually look for — and how to run your business today so you’re ready tomorrow.

    If you’re serious about growth, valuation, and long-term strategy in the MSP industry, this podcast belongs in your regular rotation.

    🎥 YouTube: https://www.youtube.com/channel/UCfQZUgOM_11e6AHcS-dlqYg

    🌐 Web: https://cogentmergers.com/

    🔗 Company LinkedIn: https://www.linkedin.com/company/cogent-growth-partners-llc/

    👤 Rick Murphy LinkedIn: https://www.linkedin.com/in/ramurph/

    #CogentConversations #MSP #MSPMergers #SellYourMSP #ITMergers #ITAcquisition #ManagedServiceProvider #MSPValuation #EBITDA #ExitStrategy #BusinessGrowth #TechEntrepreneur #PrivateEquity #ChannelPartners #ITLeadership #MSPGrowth #SuccessionPlanning #TechMergers #JoeyPinz

    Afficher plus Afficher moins
    14 min
  • #21 🔍 What Buyers Really Want in an MSP
    Sep 23 2026

    What makes an MSP attractive to the right acquisition partner—and which warning signs send buyers away?

    In Episode #21 of Cogent Conversations, Joe Pannone and Rick Murphy continue their conversation with Bruce Nelson and Jeff Hamons about MSP acquisition readiness. Bruce reveals why buyers prefer team-centered organizations with loyal employees, strong client relationships, scalable operations, and limited dependence on the founder.

    High employee turnover, weak culture, and a business built entirely around its owner can create serious acquisition risks. Jeff explains how shared technology platforms, complementary services, and clear career paths helped him recognize the right partner for Computol.

    The conversation also explores Cogent Growth Partners’ relationship-driven matchmaking approach and why understanding both companies produces better outcomes than a transactional auction focused primarily on EBITDA.

    The episode’s strongest advice is simple: begin preparing two to three years before you expect a transaction. Strengthen your team, document operations, improve customer retention, explore potential partners, and understand what you want next.

    Finally, Rick challenges the language of “exit planning.” For many MSP founders, the right merger is not an off-ramp—it is an on-ramp to greater capabilities, liquidity, opportunity, and growth.

    🔑 Top Three Highlights

    • 🔍 The qualities MSP buyers value most
    • 🚩 The cultural and operational warning signs buyers notice
    • ⏳ Why acquisition preparation should begin years early

    Ideal for: MSP founders, IT services executives, prospective buyers, succession planners, and owners evaluating their next stage of growth.

    Cogent’s acquisition-readiness guidance similarly emphasizes scalable operations, loyal clients, a capable team, founder independence, and a compelling growth vision. Cogent Growth Partners

    ---

    🔷 About Cogent Conversations

    Cogent Conversations is a straight-talk podcast focused on IT mergers and acquisitions for Managed Service Providers (MSPs) and technology services firms.

    Hosted by Rick Murphy, CEO of Cogent Growth Partners, the show dives deep into the realities of MSP growth, valuation, acquisition strategy, leadership transitions, and exit planning. 💼📈

    This is not theory. It’s practical, real-world insight from years of buy-side and sell-side experience in the IT services space.

    Whether you're:

    ✔️ Scaling your MSP

    ✔️ Preparing for a future exit

    ✔️ Exploring mergers or acquisitions

    ✔️ Looking to increase EBITDA and enterprise value

    Cogent Conversations delivers clarity on what buyers actually look for — and how to run your business today so you’re ready tomorrow.

    If you’re serious about growth, valuation, and long-term strategy in the MSP industry, this podcast belongs in your regular rotation.

    🎥 YouTube: https://www.youtube.com/channel/UCfQZUgOM_11e6AHcS-dlqYg

    🌐 Web: https://cogentmergers.com/

    🔗 Company LinkedIn: https://www.linkedin.com/company/cogent-growth-partners-llc/

    👤 Rick Murphy LinkedIn: https://www.linkedin.com/in/ramurph/

    #CogentConversations #MSP #MSPMergers #SellYourMSP #ITMergers #ITAcquisition #ManagedServiceProvider #MSPValuation #EBITDA #ExitStrategy #BusinessGrowth #TechEntrepreneur #PrivateEquity #ChannelPartners #ITLeadership #MSPGrowth #SuccessionPlanning #TechMergers #JoeyPinz

    Afficher plus Afficher moins
    14 min
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