In this conversation, Georg Klausner interviews Frank Maeda, Head of EU Expansion of The Coffee, a Brazilian coffee chain that merges Japanese design and culture with coffee consumption. They discuss the evolution of coffee consumption, the influence of Japanese aesthetics, the franchise model, investment opportunities, and insights into the European real estate market. Frank shares personal experiences, life lessons, and the importance of investing in oneself, while also hinting at future plans for expansion into new markets.

Takeaways

• The Coffee was founded in 2018 in Curitiba, Brazil.
• The company operates in 27 countries and aims to expand to 30.
• Coffee consumption has evolved through three waves, with the third wave focusing on quality and culture.
• Japanese design influences the branding and aesthetic of The Coffee.
• The franchise model allows for local adaptation while maintaining brand integrity.
• Investing in coffee franchises requires an initial investment of 100k to 250k.
• The average return on investment for franchisees is around 18 months.
• Real estate opportunities vary by market and require thorough research.
• Surrounding oneself with supportive and ambitious people is crucial for success.
• Failure is a necessary step towards achieving success.
  

Chapters

00:00 Introduction to The Coffee Company

06:47 Interntional Influence on Coffee Culture

11:49 European Real Estate Insights

36:05 Urban Identity and Logistics

40:46 Global Expansion Plans

46:04 The Value of International Relations

53:08 The Role of Music in Life

58:44 Learning from Failure

01:04:44 The Best Investments in Life

Disclaimer: This is financial education only, not advice – always consult a professional.