In this episode of Coaching for Creatives, Aura McKay, founder of Business of Creativity, provides practical tips and tools to help freelancers and creatives confidently discuss budgets with high-profile clients.

By addressing common fears and misconceptions surrounding money conversations, Aura highlights ways to reframe these discussions as partnerships, emphasizing the importance of clarity and transparency.

She offers specific phrases and approaches to facilitate smooth and effective budget talks, ultimately aiming to improve client relationships and project outcomes.

00:00 Introduction to Budget Conversations
01:27 Understanding the Importance of Budget Talks
03:32 Overcoming Fear and Building Confidence
07:00 Practical Tips for Budget Conversations
08:57 Practicing and Perfecting Your Approach
12:56 Final Thoughts and Challenges

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In this episode of Coaching for Creatives hosted by Aura McKay from Business of Creativity, listeners learn essential strategies for raising their rates as photographers, graphic designers, and other creative freelancers.

Aura outlines three key steps to communicate rate increases effectively to clients: giving advanced notice, being transparent, and offering a grace period.

She also discusses five compelling reasons to justify rate hikes, including new skills, high demand, expanded scope, increased business costs, and years of experience with proven results.

The episode aims to help creative freelancers confidently implement price adjustments while maintaining client relationships.

00:00 Welcome and Introduction
00:17 Why It's Time to Raise Your Rates
01:08 Three Steps to Communicate Rate Increases
01:49 Overcoming the Fear of Losing Clients
02:59 Justifying Your Price Increase
03:35 Advanced Notice Strategies
05:32 Transparency and Value Communication
06:35 Top Reasons to Raise Your Rates
13:16 Effective Communication Methods
14:46 Conclusion and Viewer Engagement

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In this episode of Coaching for Creatives, business coach Aura McKay discusses the concept of pricing as a bridge between a freelancer's desire for profit and a client's desire for value. She highlights the importance of understanding costs, calculating profits, and connecting with clients to meet their budget expectations effectively. Aura also encourages freelancers to reframe their thinking around pricing and provides resources such as a free pricing guide and an upcoming pricing bootcamp to help creatives master their pricing strategies.

00:00 Introduction to Pricing for Creatives
00:37 Understanding the Pricing Challenge
01:06 Reframing Pricing as a Bridge
01:43 Calculating Costs and Desired Profit
02:47 Connecting with Clients' Expectations
04:47 Addressing Common Objections
05:34 Resources and Further Learning
06:24 Join the Pricing Bootcamp
07:14 Conclusion and Next Steps

download the free Freelancer Pricing Guide or book a free call with Aura today!