This instructional guide from Keller Williams University focuses on "Time Management with the 4-1-1" system, designed to boost productivity by prioritizing goals. It outlines principles like the 80/20 Principle and identifying "Big Rocks" to help users transition from an entrepreneurial to a purposeful operating style. The guide details how to create SMART (Specific, Measurable, Action Oriented, Realistic, Time Bound) annual, monthly, and weekly goals across job, business, personal financial, and personal categories, emphasizing the importance of accountability and time blocking for effective implementation. Various disclaimers are also included, addressing legal compliance for telemarketing and email, commission negotiations, fair housing, and the use of AI, while emphasizing that the presented models are for informational purposes only and not a guarantee of performance.

This playbook outlines strategies for real estate agents to successfully acquire expired listings, emphasizing the critical role of mindset in overcoming challenges. It encourages agents to shift from a sales-oriented approach to becoming problem-solvers who empathize with sellers' frustrations. The guide stresses the importance of thorough preparation, including mastering market knowledge and scripts, and highlights persistence through consistent follow-up across various channels like phone calls, social media, and direct mail. Ultimately, it advocates for a structured daily action plan and fostering resilience to navigate rejections and achieve long-term success in this unique market segment.

This show is for real estate agents ready to scale smarter, not harder. Coach Fred, Master Real Estate Lead Generation Coach and active Realtor, shares proven systems and strategies to help you attract more leads, secure more listings, and leverage your business for massive growth. If you're ready to stop chasing deals and start building a scalable, sustainable real estate business, this podcast is for you!

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