In this episode of The Swine it Podcast Show, Clinton Monchuk, Executive Director of Farm and Food Care Saskatchewan and Canadian Food Focus, discusses how Canadian consumers view pork production today. The conversation explores trust in the food system, urbanization, and why transparency matters more than ever for farmers. Clinton shares practical ways producers can use digital tools and clear communication to better connect with consumers beyond the farm gate. Listen now on all major platforms.

"For the first time since Covid, consumers feel the food system is going in the right direction."

Meet the guest: Clinton Monchuk is the Executive Director of Farm and Food Care Saskatchewan and Canadian Food Focus. Raised on a family farm in Saskatchewan, he holds an undergraduate degree from the University of Saskatchewan and a master’s degree in agribusiness from the University of Guelph. His work centers on consumer engagement, food literacy, and building trust in Canadian agriculture.

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What you will learn:

• (00:00) Highlight
• (01:46) Introduction
• (04:56) Consumer priorities
• (12:33) Digital engagement
• (15:16) Farmer perceptions
• (19:46) Building trust
• (30:26) Take-home messages
• (31:56) Final three questions

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