Clients. Traffic. Revenue. | Molly Lopez | Genius Talk Podcast | Atul Raj
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Clients. Traffic. Revenue. | Molly Lopez | Genius Talk Podcast | Atul Raj
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In this episode of the genius Talk Podcast, host Atul Raj welcomes Molly Lopez, founder and CEO of Sparo, a boutique digital marketing agency based in Miami. Molly shares her journey into digital marketing, starting from her education in marketing and her early experiences at a marketing agency. She emphasizes the importance of agency experience for newcomers in the industry, as it exposes them to various marketing services and client types. After feeling burnt out from working long hours at her previous job, Molly decided to start her own agency to have complete ownership over her work and the potential rewards that come with it.Takeaways:-Sparo focuses on social media, paid media, and email marketing services.-They work with a variety of industries including legal, medical, and nonprofit.-Innovative list building strategies involve AI and data scraping.-AI is revolutionizing data gathering and list building in marketing.-Sleep and self-care are crucial for maintaining performance.
Connect with Molly Lopez:www.linkedin.com/in/mollykatherinelopez
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