Clickbait Didn’t Fool You. It Did Something Worse
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Clickbait Didn’t Fool You. It Did Something Worse
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Clickbait didn’t have to change your mind. It only had to steal a few seconds of your attention—and teach the internet that your curiosity is profitable.
Every exaggerated headline, fake emergency, and empty promise is part of a system competing to decide what you see, what you ignore, and how long you stay. Publishers get the traffic. Platforms get the data. Advertisers get access to you.
You get the bill: wasted time, weakened trust, and the growing suspicion that everything is trying to manipulate you.
In this episode of Interconnected, Carl Kim investigates the hidden cost of the click—and what happens when the internet rewards headlines for provoking a reaction rather than earning your trust.
If clickbait doesn’t need to fool you to shape what you see, how much of your attention is really yours?