Can buying a T-shirt help fund a charity? Matias Salinas thinks so, and he’s proving it with Little Phil. In this episode, Matias joins Kim Yabsley to share how he's flipping the script on traditional corporate giving. From Shopify apps that turn sales into donations, to giving employees the power to choose where their company’s money goes, Matias reveals how tech is making philanthropy easier, more transparent, and way more fun. He also talks about surviving startup rollercoasters, running a farm machinery business on the side, and why giving might just be the ultimate growth hack.

About Matias Salinas:

Matias Salinas is a social entrepreneur and co-founder of Little Phil, a platform on a mission to double philanthropic giving globally by making corporate and individual giving more accessible, transparent, and impactful. Combining his background in e-commerce, CRM, and nonprofit strategy, Matias has pioneered technologies that make donating seamless for brands and customers alike. Under his leadership, Little Phil empowers businesses to align purpose with profit, and charities to unlock sustainable funding streams beyond traditional grants. Matias believes the future of philanthropy is integrated, community-driven, and radically transparent.