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If your website makes people squint and say, “Wait, what do they actually do?”, AI is going to struggle too and that can quietly erase your visibility. We sit down with Jessica from Resonate Online to get practical about website clarity, AI search optimization, and what it now takes to show up in tools like ChatGPT, Claude, and Google AI Overviews. Her core message is simple: write for the user’s question in the user’s words, because large language models don’t “figure it out” when your copy dances around the point.

We talk through where to start (analytics first, then real customer conversations) and why insider language can sabotage discovery. Jessica shares a perfect example: a criminal defense attorney who wrote “OUI” everywhere, while the world searches “DUI.” That gap is the difference between being technically correct and being findable. We also unpack how LLMs tend to select the safest, most generic answers and why relying on AI to “do your marketing” can turn into racing to mediocre.

Then we get tactical: using Google Search Console to spot high-impression questions, mapping those questions to gaps on your site, and using ChatGPT the right way by feeding it your actual pages and asking for comparisons, counterpoints, and missing proof. We close with the authority playbook: podcasts, video, YouTube optimization, and third-party mentions that help smaller, nimble businesses compete faster than they expect. If you want better SEO, better AI visibility, and clearer messaging that converts, hit play, then subscribe, share this with a business owner, and leave us a review with your biggest website clarity challenge.

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