Glenn Watford from Franchise Buyers knows a thing or two about reinvention. After years in the magazine world, he recognised early that traditional media was shifting — and he made a bold pivot into content marketing long before it became the go‑to strategy for small businesses. That early adoption gave him a front‑row seat to what works, what doesn’t, and how small businesses can use content to build trust, attract customers, and grow sustainably.

In this episode, Glenn shares the lessons he’s learned from helping countless businesses tell their stories more effectively. He breaks down the fundamentals of content marketing in a way that’s practical, achievable, and perfectly suited to small business owners who don’t have huge budgets or marketing teams. From understanding your audience to creating content that actually converts, Glenn offers clear, actionable insights that can transform the way you approach your marketing.

If you’ve ever wondered how to make content marketing work without burning out or breaking the bank, this conversation is packed with the guidance you need.

Kirk’s career has been anything but ordinary. He started out working on farms, moved into workshop roles, and later transitioned into sales. Along the way, he even played a part in the creation of the iconic strawberry sundae at the Ekka.

Now, after more than ten years with Urban Clean, Kirk shares his insights on what makes a franchise system truly effective — and how franchisees can supercharge their results. This is one conversation you won’t want to miss.

Starting a franchise is exciting, and it’s completely natural to feel some nerves around the financial side. The reassuring part is that when you join a franchise like Urban Clean, you’re not approaching lenders on your own. You’re backed by a business model that banks already recognise, trust, and feel confident supporting — and that alone removes a huge amount of pressure for new franchisees.

In this interview, Urban Clean founder Damien Boehm and FranData CEO Darryn McAuliffe break down how banks assess franchise systems, and why Urban Clean’s transparent, proven approach helps make the lending process clearer, smoother, and far less daunting for first‑time business owners.

In this episode of Cleaning Up, Damien Boehm interviews Bill Stack.

Over the last 11 years, Bill has helped over 300 business owners improve their profitability through sales, marketing, team training systems development and strategic planning and he’s done this both in the U.S. and Australian markets,

He was someone who was my coach as we started franchising Urban Clean and continues to work with me, and our executive team.

Bill shares

• Why every business needs a business coach and
• What transformations happen with business coaching

We chat about coaching and systems and how they relate to franchising. We also discuss what makes for a successful Urban Clean Master Franchise.

Bill Stack is a coach of the ActionCOACH group, and you can reach out to him directly at billstack@actioncoach.com and his website www.ongrowingbusiness.com.

If you’re interested in learning more about starting your own commercial cleaning business or having your own master franchise business visit www.urbanclean.com

In this episode Damien Boehm covers employing cleaners in your cleaning business.

This is such an important topic because you can't do all the cleaning. Once you start growing your business to a certain size you’ll need help.

This episode is relevant to someone who is just starting out in their cleaning business and getting to that point where they do need to add on staff members, but also includes tips to help you with employee retention no matter how many cleaners you have.

You'll learn:

- How to get the right people into your cleaning business
- How to keep good people

If you’re interested in learning more about starting your own commercial cleaning business or having your own master franchise business visit www.urbanclean.com

In this episode of Cleaning Up, Damien Boehm shares the one thing that has helped him succeed in growing a multimillion dollar cleaning business.

And it’s not a strategy, sales tactic, or masterful business plan - It’s the right attitude.

This week we leave sales strategies, client retention strategies and business growth tactics to focus on mindset. But this is no wishy-washy episode. You’ll learn the right way of approaching problems, overcoming obstacles, and accomplishing goals in your cleaning business.

As a bonus in this episode, Damien reveals the trick he uses to turn any setback into fuel for success.

If you’re interested in learning more about starting your own commercial cleaning business or having your own master franchise business visit www.urbanclean.com

In this episode you'll learn how to keep customers for life.

There is no point winning business only to lose it. If you want to make money in commercial cleaning you absolutely need to know how to retain clients.

Today, I’m going to share with you the 3 steps I use to retain clients.

Winning contracts is sexy and exciting but in reality the game is won or lost on customer retention.

For more information go to www.urbanclean.com

In today’s episode we’ll be covering how to grow your commercial cleaning business with strategic partnerships.

In this podcast, Damien Boehm shares with you how he got strategic partnerships into his business and how he made them work and how you can too.

We’ll be covering

• Why you want them
• Who you want to partner with
• How to find them
• What agreements to make
• How to make them work and lastly
• The 3 Major Mistakes to avoid

If you're interested in learning about what franchise opportunities are available with Urban Clean, click this link if you're interested in learning more about a Master Franchise:

https://urbanclean.com.au/master-franchise-info

Click this link if you want to start a Cleaning Franchise and be hands on with the cleaning:

https://urbanclean.com.au/unit-franchise-info