Glenn Watford from Franchise Buyers knows a thing or two about reinvention. After years in the magazine world, he recognised early that traditional media was shifting — and he made a bold pivot into content marketing long before it became the go‑to strategy for small businesses. That early adoption gave him a front‑row seat to what works, what doesn’t, and how small businesses can use content to build trust, attract customers, and grow sustainably.

In this episode, Glenn shares the lessons he’s learned from helping countless businesses tell their stories more effectively. He breaks down the fundamentals of content marketing in a way that’s practical, achievable, and perfectly suited to small business owners who don’t have huge budgets or marketing teams. From understanding your audience to creating content that actually converts, Glenn offers clear, actionable insights that can transform the way you approach your marketing.

If you’ve ever wondered how to make content marketing work without burning out or breaking the bank, this conversation is packed with the guidance you need.

Kirk’s career has been anything but ordinary. He started out working on farms, moved into workshop roles, and later transitioned into sales. Along the way, he even played a part in the creation of the iconic strawberry sundae at the Ekka.

Now, after more than ten years with Urban Clean, Kirk shares his insights on what makes a franchise system truly effective — and how franchisees can supercharge their results. This is one conversation you won’t want to miss.

Starting a franchise is exciting, and it’s completely natural to feel some nerves around the financial side. The reassuring part is that when you join a franchise like Urban Clean, you’re not approaching lenders on your own. You’re backed by a business model that banks already recognise, trust, and feel confident supporting — and that alone removes a huge amount of pressure for new franchisees.

In this interview, Urban Clean founder Damien Boehm and FranData CEO Darryn McAuliffe break down how banks assess franchise systems, and why Urban Clean’s transparent, proven approach helps make the lending process clearer, smoother, and far less daunting for first‑time business owners.