This conversation breaks selling down into three elements that actually matter.

Not hacks.
Not pressure.
Not performance.

I talk through clarity, connection, and conversion, and why missing even one of these keeps so many capable entrepreneurs stuck.

Clarity starts with knowing who you’re speaking to and what you’re really offering. Without that, everything else becomes noise. Connection is about resonance, not persuasion. It’s what happens when your message reflects the lived experience of the person listening. And conversion isn’t about manipulation, it’s about removing friction so the right people can say yes with confidence.

I share how these three elements work together, and how storytelling weaves through all of them. Your story isn’t an add-on. It’s the thread that makes your message human, memorable, and trustworthy.

This episode also touches on how I support entrepreneurs inside the Stop Waffling, Start Selling membership, where daily prompts, live calls, and a growing content library help turn insight into consistent action.

If selling has started to feel heavy or disconnected, this episode will bring you back to what works, and why it works.

About Sandra:

Sandra ten Hoope is a Sales & Story Strategist and corporate attorney. Drawing from her own experiences with three challenging relationships, she empowers professional women to rewrite their personal narratives. In her 2020 book, Do Not Try HIM at Home, Sandra reveals the duality of her life—successfully closing multi-million-pound deals while living in fear at home. The book struck a chord with countless women who saw their own struggles reflected in her story, offering them comfort and a sense of community.

Many entrepreneurs among her readers reached out, eager to understand how their personal stories could enhance their business growth. Sandra's answer was clear: personal experiences, no matter how difficult, are invaluable assets. As a Certified Business Strategist and Master Persuader, she created the Stop Waffling, Start Selling podcast, helping business owners harness the power of their unique stories. This storytelling approach personalizes brands and draws in clients, with Sandra advocating for strategic sharing, even in small doses, to make a powerful impact.