Michelle Cordeiro Grant is a powerhouse founder who knows how to build a brand–and community–from the ground up. In 2015, she founded LIVELY, a lingerie company dedicated to empowering women to live confidently. LIVELY broke new ground in the lingerie industry by prioritizing style and comfort, coining the term Leisurée. After LIVELY’s monumental $105 million acquisition after just three years, Michelle founded her next community-driven brand, GORGIE, an energy drink that combines benefits from green tea, essential vitamins, and biotin to make wellness fun. In this episode of Claim Your Confidence, we discuss Michelle’s journey as a founder, how leveraging your network is one of the biggest shortcuts in business, and mastering branding.

Join us as we talk about:

• The meaning of “proximity is power” and how Michelle found success in her early career
• What Michelle learned about branding while working at Victoria’s Secret and the importance of curating your company’s “trailer”
• Why you should view your business as ever-evolving rather than static
• How Michelle founded LIVELY and GORGIE and her community-focused approach to creating a brand
• Letting go of the noise, remembering the why, and pursuing your own vision of success

Find Michelle:

www.michellecordeirogrant.com

IG: @the_michellegrant

TikTok: @the_michellegrant

LinkedIn: Michelle Cordeiro Grant

Follow Lydia:

www.lydiafenet.com

IG: @lydiafenet

LinkedIn: Lydia Fenet

Questions or comments, we'd love to hear from you...send us a text!

Record a question here so we can answer it on the next episode of Claim Your Confidence.

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If you enjoyed this episode, please subscribe and leave a rating and review on Apple or Spotify or where ever you get your podcasts.

Recorded at The Newsstand Studios at Rockefeller Center.

Thank you for listening.

A pastry chef turned entrepreneur, Kate McLeod’s best-selling Body Stones–solid moisturizer bars designed to intensely nourish the skin–started as a personal self-care ritual. After discovering the transformative properties of cocoa butter on her own skin, Kate formulated the first Body Stones in her kitchen, drawing from her culinary background and blending in luxurious oils to create a highly concentrated and plastic-free product that harnesses the power of natural ingredients. Join us as we talk about the story behind the Body Stone, the importance of pursuing what gives you energy, and how reconnecting with yourself can spark connection with others.

Don’t miss this episode of Claim Your Confidence where we discuss:

• Kate’s career before she became a founder–from Goldman Sachs to culinary school–and the skills she brought with her when starting her business
• Why Kate began making her own lotion formulations at home and what inspired her to begin sharing it with others
• Reconnecting with your body, trusting your gut, and leaning into what fuels you
• Mastering your sales pitch, bootstrapping, and how Kate was able to sell her product anywhere–even in Uber rides home
• How finding her co-founder helped Kate scale and the importance of giving your business space to grow

Find Kate:

www.katemcleod.com

IG: @katemcleod

TikTok: @kate__mcleod

LinkedIn: Kate McLeod

Follow Lydia:

www.lydiafenet.com

IG: @lydiafenet

LinkedIn: Lydia Fenet

Questions or comments, we'd love to hear from you...send us a text!

Record a question here so we can answer it on the next episode of Claim Your Confidence.

To stay up to date with Claim Your Confidence and get all the behind-the-scenes content, follow us on Instagram and on YouTube.

If you enjoyed this episode, please subscribe and leave a rating and review on Apple or Spotify or where ever you get your podcasts.

Recorded at The Newsstand Studios at Rockefeller Center.

Thank you for listening.

Photographer, director, producer, and host Sophie Elgort is a master at telling powerful stories through images. Her work has been featured in top publications including Vogue, ELLE, Rolling Stone, and Glamour, capturing iconic personalities like Kylie and Kendall Jenner, Brooke Shields, Rosario Dawson, and many others. Beyond the lens, Sophie is currently the host and executive producer of All Arts on PBS series Portrait Mode with Sophie Elgort. And, she is also co-founder of Through Our Lens, a nonprofit mentorship program that helps high-school-aged girls from underrepresented communities gain access to, and explore, careers in fashion through photography education. In this episode of Claim Your Confidence, we discuss how Sophie built her career as a photographer, putting yourself out there, and her tips for feeling confident in photos.

Join us as we talk about:

• Sophie’s creative childhood growing up in NYC and her first exposure to photography
• Being an artist, dealing with rejection, and how success doesn’t always come in the form you think it will
• Sophie’s approach to portrait sessions, embracing spontaneity, and the importance of establishing trust between photographer and subject
• Her series Portrait Mode and her favorite photoshoot moments
• How Sophie knows when she’s got the shot and the importance of collaboration

Find Sophie:

www.sophieelgort.com

IG: @sophieelgort

LinkedIn: Sophie Elgort

Follow Lydia:

www.lydiafenet.com

IG: @lydiafenet

LinkedIn: Lydia Fenet

Questions or comments, we'd love to hear from you...send us a text!

Record a question here so we can answer it on the next episode of Claim Your Confidence.

To stay up to date with Claim Your Confidence and get all the behind-the-scenes content, follow us on Instagram and on YouTube.

If you enjoyed this episode, please subscribe and leave a rating and review on Apple or Spotify or where ever you get your podcasts.

Recorded at The Newsstand Studios at Rockefeller Center.

Thank you for listening.