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Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

This episode explores how to choose the right marketing support—fractional, interim, or agency—based on organizational needs. Ruth Napier shares insights on aligning marketing models with business challenges, evaluating credibility, and ensuring strategic fit.

Special Guest

Ruth Napier, Fractional CMO

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Learn more in our article: Fractional CMO vs Agency: What’s the Right Fit?

Sound Bites

"Align support with the specific challenge"

"Misaligned agency support is a marketing fail"

"Alignment on outcomes drives success"

Contact VCMO

• Connect with the host on LinkedIn
• Watch the Episodes on YouTube
• Email us at hi@vcmo.uk
• Visit our website vcmo.uk
• Phone us +44 (0) 331 630 9395

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.