In this episode, host Zain Hasan welcomes John Ferguson, Chief Human Resources Officer of NASCAR. John delves into the intricacies of leading cultural transformation and diversity within an iconic sports organization.

Key Takeaways:

(01:01) John Ferguson’s role with the Sherm Foundation and its impact on HR and social issues.

(04:18) The strategic thinking behind NASCAR’s merger with ISC and fostering a united culture.

(10:04) Leveraging NASCAR’s legacy to forge a new path and enhance competitive advantage.

(13:31) The significance of external perspectives in shaping NASCAR’s strategies.

(20:25) NASCAR’s current identity and public misconceptions.

(28:29) Interview preparation and effective communication of key achievements.

(31:02) The importance of lifelong learning and sharing knowledge for growth.

(33:51) John’s aspirations for NASCAR’s growth, internal and external expansion, and audience engagement.

Resources Mentioned:

John Ferguson -

https://www.linkedin.com/in/john--ferguson/

NASCAR -

https://www.linkedin.com/company/nascar/

SHRM -

https://www.linkedin.com/company/shrm/

Thanks for listening to the Culture Champions podcast with host Zain Hasan. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. If there’s someone you’d like to hear on the show or a topic you’d like covered, please email pat.davisbryant@risktag.com.

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