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ChangeMaker Leader Podcast

ChangeMaker Leader Podcast

De : Leigh Mitchell
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The ChangeMaker Leader Podcast: Discover the unique imprint that distinguishes true ChangeMakers from the crowd.

In a noisy digital world, standing out requires more than just strategy; it requires knowing who you truly are. The ChangeMaker Leader Podcast is your blueprint for discovering your "Leader DNA" and building a brand that shines brilliantly.

Hosted by Leigh Mitchell, Brand Strategist, Marketing Professor, and CEO of Women in Biz Network (WIBN)—this show is an extension of North America’s premier community for female empowerment, business, leadership, networking, and career transition.

Tune in weekly to explore:

  • Your Unique Imprint: Uncover the specific traits that distinguish you from the crowd and turn them into a powerful personal brand.
  • Community & Mentorship: How to leverage the power of peer networking, strategic partnerships, and the Women in Biz Network to accelerate your business growth.
  • Modern Mastery: Practical training on leveraging AI tools, LinkedIn, and Digital Marketing to grow without the grind.
  • Mental Wealth: Honest conversations about rejecting burnout, prioritizing mental health, and building a business that fits your lifestyle.
  • The Pivot: Inspiring stories of career transition from women who have successfully shifted from corporate leaders to thriving entrepreneurs.

Whether you are an entrepreneur scaling your vision or a corporate leader redefining your legacy, we provide the strategy and the community to help you amplify your voice.

Subscribe now to discover your unique imprint, and join the Women in Biz Network to lead with ease.

Copyright © [2016] Direction Economie Hygiène et vie saine Management Management et direction Marketing et ventes Politique et gouvernement Psychologie Psychologie et psychiatrie Relations Réussite personnelle Sciences politiques Sciences sociales
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    Épisodes
    • Lead with service; reputation takes care of itself.

      Lead with service; reputation takes care of itself.
      Jan 23 2026
      Dr. Jim is a Generation-0 immigrant and lifelong revenue leader who now runs a GTM consultancy for stage-zero founders. He integrates sales, marketing, and partnerships into a single buyer-aligned motion to create frictionless, loyalty-building experiences.We dig into why the old “more activity = more revenue” playbook falls flat in the attention economy — and how AI can actually help you become more human, not more spammy. From ditching funnels for buyer-journey “rivers” to embedding a content layer that educates and inspires, this episode is a masterclass in modern go-to-market, leadership, and values-driven brand building.Critical TakeawaysUse AI to be more human, not more scalable. Automation that prioritizes volume over relevance tanks trust. Deploy AI to research, personalize, and reduce friction not to mass-blast your TAM.Replace the funnel with the river. Align to the buyer journey, flow with their priorities, and collaborate rather than push them through stages. That shift turns resistance into partnership.Embed a content layer to reduce sales friction. Earned media and consistent teaching create rapport at scale and let buyers pre-qualify you before the first call.Lead with service; reputation takes care of itself. Treat every interaction as an experience. Own mistakes, fix them with the customer, and play the long game: customers for life.Great leaders listen 3–4x more than they talk. Your job isn’t to clone yourself — it’s to discover team strengths and put people in positions to win.Values are a strategy. Say who you serve (and who you don’t). Focus your brand, decline misaligned work, and super-serve the aligned audience.Quotes “AI should make you more human — not more of the same spam.”“Stop forcing people through a funnel; align to their river.”“Content lets you have meaningful conversations with 100% of your market.”“Money is a byproduct of doing the right thing, over and over.”“As a new leader, listen more, talk less, and unlock strengths.”“State your values out loud — you can’t be all things to all people.”“Don’t be the mosquito of someone’s inbox.”Episode Chapters00:00 – Welcome & why “feet on the street” stopped working03:20 – Dr. Jim’s origin story: from early entrepreneurship to GTM06:40 – AI in sales: more volume ≠ more trust10:00 – Earned media, authenticity, and the content layer13:20 – Ditching funnels: the buyer-journey river metaphor16:45 – Becoming a partner, not resistance: meeting buyers where they are20:00 – Reputation as an outcome of service (and owning mistakes)23:20 – Leadership 101: listen, ask, and play to strengths26:40 – Values as filter: who to serve and who to avoid30:00 – Platform choices, attention economy, and showing up33:15 – Personal brand basics: rapport, trust, and credibility36:30 – Work-life integration vs. balance; avoiding “pot-committed”39:50 – Wrap and AMAIn an attention economy drowning in automated outreach, “more” is a race to the bottom. My mentor and ChangeMaker Leader Speaker, Dr. Jim, laid it out plainly: AI should make us more human, not more robotic.The ProblemLegacy revenue models were built for a world where sellers controlled information. We don’t live there anymore. Buyers show up armed with research, peer reviews, and opinions — often more context than the average rep has. When we respond with volume tactics (auto-DMs, sequencers, zero-context LI pitches), we don’t look “proactive”; we look lazy. Worse, we burn the relationship before it starts.The result: inbox fatigue on the buyer side, reputation damage on the seller side, and a pipeline that looks busy but converts like a desert.What We Learned from the ConversationUse AI to Be More HumanAI isn’t the problem; the way we use it is. If the goal is “touch more people,” you’ll ship noise. If the goal is “understand this person better,” you’ll ship relevance. I’m doubling down on AI for research, note-taking, pattern spotting, and content repurposing — the unsexy stuff that creates a better 1:1 experience. Automation should reduce friction, not trust.Replace the Funnel with the RiverI’ve taught funnels for years, and I still use the mental model — but Jim’s river metaphor hit home. Funnels encourage us to move buyers. Rivers force us to move with buyers. Practically, that means anchoring campaigns to the stages buyers actually experience (problem aware → options aware → change-ready), and measuring progress by buyer momentum, not our internal stage gates.Add a Content Layer to Your GTMContent isn’t a side quest; it’s the friction reducer. Teaching in public earns the right to sell in private. Earned media — the ideas people seek out without ad spend — compounds credibility. I see it every week: first calls feel like third meetings because people already “know” me from the feed. That’s pipeline acceleration you can’t manufacture with...
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      38 min
    • Writing Your Recovery with Ann Dowsett Johnston, Author of Drink, The Intimate Relationship Between Women and Alcohol

      Writing Your Recovery with Ann Dowsett Johnston, Author of Drink, The Intimate Relationship Between Women and Alcohol
      Dec 20 2025
      On the ChangeMaker Leader Podcast, we are speaking live with the author of Drink: The Intimate Relationship Between Women and Alcohol, a book named one of the year's top 10 by the Washington Post. Part memoir, part journalistic exploration, the book exposes the “pinking” of the alcohol industry.


      Together, we will explore: How writing memoirs, personal essays, or even short reflections can help you process big life transitions, grief, burnout, or change your relationship with alcohol.

      Ann Dowsett Johnson is an award-winning journalist, bestselling author, and psychotherapist. For more than 25 years, she worked at Maclean’s magazine, where she was perhaps best known as the chief architect of the Maclean’s university rankings. She worked as Vice-Principal (Development, Alumni and University Relations), McGill University. Since writing Drink, Ann has worked hard to destigmatize mental health and addiction, earning an honorary Doctor of Laws from Queen’s University for her efforts. She is also the recipient of a Transforming Lives award from the Centre for Addiction and Mental Health (CAMH), the American Research Society on Addiction’s Media Award, plus the T. A. Sweet Award from the Ontario Psychiatric Association for helping address stigma related to mental health and addiction. Ann followed a dream to get a Master’s of Social Work program at Smith College and now has a psychotherapy practice specializing in working with women in life transitions.

      Writing Drink was one of the happiest experiences of my life, and when the book was finished, I knew I had broken the taboo.


      Drink: The Intimate Relationship with Women and Alcohol


      Ann is the bestselling author of Drink: The Intimate Relationship Between Women and Alcohol, named one of the 10 best books of 2013 by the Washington Post.

      Purchase


      Writing Your Recovery: A Powerful Online Memoir Course

      We all have a story—or stories—to tell. Excavating those narratives, finding the courage to give voice to our secrets, takes time. I believe writing is a process of discovery. At the heart of good writing is finding a compelling, authentic voice. To locate that voice, each individual must get in touch with what is most integral in their experience.

      Learn More




      Support this podcast at — https://redcircle.com/the-changemaker-collective-podcast-for-future-ready-leaders/exclusive-content
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      42 min
    • From Thrift Store TikToks to Apple Campaigns with ChangeMaker Leader Kaliyha De Sousa

      From Thrift Store TikToks to Apple Campaigns with ChangeMaker Leader Kaliyha De Sousa
      Nov 25 2025

      Discover how Kaliyha De Sousa went from volunteering at Regeneration Toronto, a thrift store supporting homeless individuals and newcomers to Canada, to leading major iPhone campaigns at OMD. In this impactful episode, our ChangeMaker Kaliyha, who is an OMD Supervisor, shares her unconventional path into media planning, including how she grew the nonprofit's TikTok account to 30K followers, leveraged a data analytics internship with an Australian beauty and fashion startup while in university, and landed her dream job with one strategic LinkedIn message.

      What makes this episode extra special is that Kaliyha is a student I taught at the University of Guelph Humber in the Media Studies program.

      Learn the insider secrets to breaking into competitive marketing agencies without traditional experience, including:

      • How to build a marketing portfolio through volunteer work and create compelling case studies
      • The exact TikTok growth strategy that launched her career (hint: trend monitoring and testing)
      • What media planners actually do: translating business objectives into media placements across social, streaming TV, and connected platforms
      • Inside look at managing Apple AirPods, Apple Watch, iPad, and iPhone 14-16 launches across Canadian markets
      • Navigating Quebec's unique media landscape and French-language marketing requirements
      • Agency vs client-side marketing: scope management, vendor relationships, and cross-team communication
      • Real talk about hybrid work culture (3 days in office), summer Fridays, unlimited PTO, and work-life balance at top agencies


      Episode Benefits:

      Perfect for marketing students, recent graduates, career changers, and anyone interested in media planning, digital marketing, data analytics, or breaking into agencies like OMD, Publicis, and Starcom. Kaliyha also shares insights on her upcoming transition to Holt Renfrew as a supervisor, where she will manage luxury retail campaigns for Dior, Gucci, and Prada.

      Featured topics: Consumer journey storytelling, KPI strategy, streaming TV evolution (Prime Video, Netflix ad tiers), career networking at university job fairs, and the transferable skills between tech and luxury fashion media buying.

      Guest: Kaliyha De Sousa, Supervisor, OMD

      Topics: Media planning careers, TikTok marketing, agency life, product launch strategy, data analytics, portfolio building, volunteer marketing experience

      Featured insights: Data analytics for beauty brands, leading iPhone 14-16 launches, transitioning to Holt Renfrew luxury campaigns, and the power of social impact work in career development.



      Support this podcast at — https://redcircle.com/the-changemaker-collective-podcast-for-future-ready-leaders/exclusive-content
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      35 min
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