Carl Smith: Building Community Beyond Digital
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Carl Smith: Building Community Beyond Digital
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What happens when a digital community drops "Digital" from its name? Bureau founder Carl Smith joins us to share why his thriving agency leadership community is embracing a future where digital is as ubiquitous as electricity. With his trademark humor and frankness, Carl reveals the state of digital services in 2025, why smaller shops are thriving, and how community-building transcends industry jargon.
From agency leaders mistaking cultural differences for personal slights to the surprising cost of running a Slack community ($75K a year!), Carl offers insights that are equal parts strategic and heartfelt. As he puts it, "We have to work together... when one person's in trouble with too little and another's in trouble with too much, we have to find a way." His parting wisdom? "Slow down. You're gonna be okay."
Whether you're running an agency, building a community, or simply navigating the evolving digital landscape, Carl reminds us that behind every rebrand and business model, human connection remains the essential ingredient.
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