What if India’s most powerful climate solutions aren’t new technologies—but ancient traditions?

In this episode of The Carbon Circle Podcast, host Roshan Rai, sits down with Sujata Chatterjee, Founder & MD of Twirl.store, to explore how Indian craft traditions, women-led livelihoods, and cultural values can redefine sustainability as a strategic business asset. From household practices of reuse to modern circular textile systems, Sujata shares how India once lived circularly—and how we can revive that mindset for a low-carbon future.With over 200 women artisans empowered and thousands of lives impacted, Twirl’s journey offers a blueprint for building climate action rooted in dignity, culture, and scale.This episode goes beyond “green products” to examine psychology, livelihoods, waste systems, and policy—asking what it will truly take to make circular living mainstream in Bharat by 2047.If you care about sustainable fashion, women-led enterprises, or India’s climate future, this conversation is essential.📘 What You’ll Learn🧵 How traditional Indian households practiced circularity long before it became a buzzword👩‍🎨 Why empowering women artisans is central to building resilient climate solutions♻️ The psychology behind reuse—and why culture matters more than logistics🏛️ How festivals and cultural events can become powerful climate communication platforms💼 What fair wages and dignified livelihoods look like in sustainable enterprises🌱 Why sustainability must become a strategic business asset in India🚀 What it takes to scale circular textile systems 10x–100x by 2047🇮🇳 The role of craft in building a climate-resilient, inclusive Bharat🌐 Useful LinksTwirl.store – Official Websitewww.twirl.storeConnect with Sujata Chatterjeehttps://www.linkedin.com/in/sujata-chatterjee-03a055162/Carbon Mandal – Official Websitewww.carbonmandal.com🤝 Collaborations, Consulting & PartnershipsFor partnerships, collaborations, Life Cycle Assessment (LCA) projects, sustainability consulting, or to feature on The Carbon Circle Podcast, reach out to:📩 contact@carbonmandal.com🔖 Keywordssustainable fashion India, circular economy textiles, women artisans India, Indian crafts sustainability, textile waste India, slow fashion movement, cultural sustainability, climate action India, circular systems Bharat, Twirl store, Carbon Mandal podcast#SustainableFashion #CircularEconomy #WomenEntrepreneurs #ClimateActionIndia #IndianCrafts #SlowFashion #CarbonMandal #TheCarbonCircle #SustainabilityLeadership #Bharat2047