Capturing Hearts and Minds with Alejandro Jaramillo
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Capturing Hearts and Minds with Alejandro Jaramillo
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Larry Wilson Live with Alejandro Jaramillo
“Capturing Hearts and Minds” has been the goal for so many EHS professionals, and also for the companies they work for.
The “why” is obvious, but how exactly do you do this?
How can you get all of the employees to buy in, to take the safety message to heart-and, perhaps more importantly - to keep safety top of mind, without letting complacency creep in?
There are lots of theories, but only so many organizations have ever been able to make it all work in reality.
Alejandro and Etex in Latin America have been able to do it, and they’ve been able to do it with “style”. Their employees even made a music video that involves the families (which we will show you). However, it’s more than fun and engagement: They have had a 75% decrease in injuries and injury severity for over 7 years.
But it’s really the change in the safety culture that is so impressive. Tune in to find out how they did it!
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