“The best way to know what’s going on in your business, and to know your business intimately, is to know your business numbers.”

—  Melissa Houston

Is it better to have $1 million in revenue or $300k in revenue? That’s a trick question — and this episode explains why.

My guest Melissa Houston is an certified accountant and financial strategist who makes it easy to understand your business finances — and loves empowering women entrepreneurs to make that money. (I highly recommend checking out her columns on forbes.com.) 

Confession: I find it a little overwhelming to look at my own numbers. But trust me, you don’t have to be a numbers person to get BIG value out of this episode, so grab a pen before hitting play.

In this episode, you’re going to learn why all of those 7-figure launches you keep hearing about may not be as impressive as they seem.

Hit play to hear Melissa break down the real and important difference between revenue and profit, how to fix your money mindset, and five steps for revamping your financial picture!

You’ll learn:

• What you should take into account when setting your rates (no, you shouldn’t just rely on Google!)
• The #1 thing that business owners struggle with the most when it comes to their finances 
• How to grow your wealth through diversifying your offers, building new revenue streams, and making investments

Subscribe now and never miss a single episode!

About Melissa Houston: Melissa Houston is a Certified Public Accountant, life coach, and entrepreneur who helps 6-figure successful CEOS grow to 8 figures+. She is a Forbes columnist and host of the Business Society Podcast. Her first book Cash Confident: An Entrepreneur’s Guide to Running a Profitable Business will be available in 2023.

Highlights:‌ ‌

00:32  Intro

02:02  Meet Melissa Houston!

05:29  Setting your hourly rate

06:27  Profit v. revenue

09:22  How to build wealth in your biz

12:51  Biggest problems business owners face

14:34  Fixing your money mindset

16:25  Unique ability of biz owners to create wealth

21:28  5-step framework

25:22  Where to start!

28:20  ‌The Christy Questions

Please remember to subscribe, rate, and review!

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Melissa Houston

https://www.melissahoustoncpa.com 

https://melissahoustoncpa.lpages.co/5-step-biz-finance-roadmap

https://thebusinesssociety.co    

https://www.thefractionalcfoagency.com 

https://ca.linkedin.com/in/melissahoustoncpa 

Instagram: melissahoustoncpa  

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CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

Ready to fill your calendar with consistent clients? Grab my Instant Funnel bundle and snag a TON of goodies, including a brand voice and messaging guide and more swipe files than you can shake a stick at!

https://christycegelski.com/instant-funnel 

“This is one of the self care things that I did: delete social media altogether for 90 days.”

—  Amisha Shrimanker

We’re busting some myths on this episode of Captivate + Convert! First up: to grow your business, you have to HUSTLE.

My guest Amisha Shrimanker is living proof that the hustle myth falls flat — taking time off is actually part of her business strategy. Amisha heads up The Copy Crew, a boutique copywriting agency that works with online entrepreneurs and coaches.  

I’ll tell you right now: this isn’t a rah-rah motivational episode where we pat ourselves on the back for building businesses we love. We get REAL about the struggle of having to take a cold, hard, honest look at your biz — and then fix everything you’ve been getting wrong.

In this episode, Amisha spills the deets on how she went from being a freelancer with ZERO boundaries to someone who books Fridays off and takes regular vacations from updating her socials!

Hit play and find a new way to work! You’ll learn:

• How to take an intentional, proactive approach to connecting with your dreamiest clients — and stop taking every random job that comes your way
• The mindset shift that helped Amisha say no to an amazing opportunity (and why it was the right choice for her biz)
• How building regular, non-negotiable CEO time into your schedule will help you create offers that POP!

Subscribe now and never miss a single episode!

About Amisha Shrimanker: Amisha Shrimanker is the founder of the boutique copywriting agency The Copy Crew.

Highlights:‌ ‌  

00:33  Intro

02:12  Meet Amisha Shrimanker!

03:21  From freelancer to agency owner

05:40  The hustle myth + 2020

07:55  The cold hard look

10:08  Extended social media breaks

12:23  Proactive + experimental approaches

18:55  Mindset + scheduling

21:26  Saying no to big opportunities

24:46  Scaling up

26:48  Finding balance

29:12  Restructuring offers

30:25  The “right way”

33:04  Setting boundaries + niching

38:19  Finding a fresh perspective

42:17  The Christy Questions

Please remember to subscribe, rate, and review!

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Amisha Shrimanker

https://thecopycrew.com 

https://thecopycrew.com/shop/the-ceo-essential-email-scripts 

Instagram: @thecopycrew 

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CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

Ready to fill your calendar with consistent clients? Grab my Instant Funnel bundle and snag a TON of goodies, including a brand voice and messaging guide and more swipe files than you can shake a stick at!

https://christycegelski.com/instant-funnel 

“The most effective copy is going to come straight from your customers’ mouths.”

—  Melissa Harstine

There are many reasons to choose entrepreneurship over a traditional job. We love to talk about time freedom, the personal fulfilment of being your own boss, and the joy of doing what we love… and yes, all those things are great! 

But many of us also start businesses out of health-related necessity — and we don’t talk about that enough!

Customer research specialist Melissa Harstine left her 9-to-5 to build a biz that would allow her the time she needed to manage her chronic illness while rocking her clients’ worlds.

The key? Stripping it down to the most profitable, impactful, manageable elements… and learning how to say no and ditch the rest.

By carving out a super specific micro-niche, Melissa has built a biz that works WITH her strengths and limitations and allows her to thrive on her own terms. In this episode, she shares the goods on how to do less while still delivering AMAZING results… and how having constraints may actually work to your advantage!

Hit play and find a new way to work! You’ll learn:

• What it means to take a subtractive approach to business — and how it looks in practice
• How hiring a customer research specialist can dramatically benefit your biz
• Melissa’s secret to marketing her services online WITHOUT social media (spoiler: it’s genius!)

Subscribe now and never miss a single episode!

About Melissa Harstine: Melissa Harstine conducts voice-of-customer research for time-starved copywriters and boutique agencies. 

Highlights:‌ ‌

00:34  Intro

01:46  Meet Melissa Harstine!

02:40  Melissa’s journey

04:37  Subtractive approach to business

08:16  Finding the right niche

11:47  Case studies + customer research

14:37  Benefits of micro-niching

18:40  Know when to say “no”

21:11  Marketing WITHOUT social media

25:40  Roundtable breakdown

28:35  Benefits of constraints

32:08  ‌Smarter scheduling

34:25  The Christy Questions

Please remember to subscribe, rate, and review!

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Melissa Harstine

https://www.melissaharstine.com

https://www.melissaharstine.com/roundtable 

melissa@melissaharstine.com

https://www.linkedin.com/in/melissaharstinecreative 

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CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

Ready to fill your calendar with consistent clients? Grab my Instant Funnel bundle and snag a TON of goodies, including a brand voice and messaging guide and more swipe files than you can shake a stick at!

https://christycegelski.com/instant-funnel