Most dispensaries think retention lives at the register.

Loyalty points. SMS offers. BOGO deals.
Short-term lifts that quietly train customers to wait for the next discount.

But real retention does not happen at checkout.
It happens between visits.

Between visits is where preference forms.
Where trust compounds.
Where customers decide who they come back to before they ever open a menu.

In this session, we unpack how Mary & Main has built repeat demand by focusing on culture, staff empowerment, and community experience instead of racing to the bottom on price.

Join Jael Harris, Chief Creative Strategist at MORE Media Co and Brand Marketing Manager at Mary & Main, for a candid breakdown of what retention really looks like when it is driven by connection, not coupons.

This is not a loyalty program talk.
This is about what customers remember, feel, and talk about after they leave and before they return.

Because cannabis customer retention is not a transaction.
It is a relationship carried forward.

‍

What “Between Visits” Actually Means

Between visits is everything that shapes a customer’s next decision before they walk back into the store.

Not the receipt.
Not the POS.
Not a punch card.

It is:

• How staff made them feel the last time they were there
• Whether the brand shows up in their community authentically
• How culture and education replace pressure and upsells
• Whether the experience gives them something to identify with, not just something to buy

Mary & Main has proven that when you build preference, retention follows naturally and price sensitivity drops.

‍What You Will Learn

• Why discount-driven loyalty programs cap long-term growth
• How culture and staff autonomy directly impact repeat behavior
• How to think about retention as influence, not incentives

If you are tired of discounting your way to repeat visits and want to build a dispensary retention strategy that protects margin, this session is for you.

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AI is reshaping how consumers discover products and Reddit is quickly becoming one of the most influential signals behind what shows up in those searches. With OpenAI’s recent launch of native shopping inside ChatGPT, Reddit conversations are now more powerful than ever in shaping how products, brands, and education appear across AI search results.

In this session, we’ll break down how cannabis and CBD brands can use Reddit to influence what AI models “learn” about them and how to build a strategy that earns organic visibility in the new era of conversational shopping.

We’re joined by Danny Kirk, Founder of ReddiReach, and Filipe Lins Duarte, the co-founder of AI Peekaboo.

Danny will share how brands can authentically grow on Reddit through community-first strategies and platform-native engagement, helping cannabis marketers future-proof their visibility and reputation as AI increasingly draws from Reddit data.

Filipe will unpack how AI is reshaping search and brand discovery, showing how large language models, such as ChatGPT, Claude, and Perplexity, reference your brand, competitors, and content, helping marketers understand and improve their presence in AI-generated results.

Here’s what you’ll learn:

• How Reddit data is influencing AI search results and brand visibility
  
  
• Why and how authentic engagement on Reddit builds long-term SEO and AI discoverability
  
  
• A content framework to position your brand as the trusted source AI models reference
  
  

If you manage a dispensary, lead a cannabis brand, or run a marketing agency, this session will show you how to future-proof your digital presence in a world where AI answers are replacing Google results.

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Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

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When it comes to cannabis, finding trustworthy product information can be a challenge. Budist is changing that. Built by industry insiders, Budist empowers consumers and certified cannabis experts to submit detailed product reviews using a 100-point rating system, creating a central hub for credible cannabis insights.

Join us for an exclusive conversation with the co-founder and CEO of Budist, Jocelyn Sheltraw, the industry’s first social review platform built to help cannabis consumers, experts, and brands connect through credible, transparent product ratings. Discover how expert-led and consumer-led reviews are changing the way cannabis products are bought, sold, and experienced.

In this live webinar, we’ll explore Budist’s origin story, the challenges of building a review-based platform in a regulated market, and the unique role expert reviews play in shaping buying behavior.

What You’ll Learn

• How Budist Went from Idea to Industry First – The backstory, pivotal moments, and lessons learned building a cannabis review platform from the ground up.

• Why Credible Reviews Matter More Than Ever – The difference between expert-led and consumer-led reviews, and why both are critical for shaping purchase decisions.

• The Future of Cannabis Buying Behavior – How data-driven insights from Budist could influence the products you create, stock, or buy.

Whether you’re a cannabis brand looking to improve your products or a consumer who wants to make smarter choices, you’ll leave with a new understanding of how reviews can elevate the cannabis experience.‍

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Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel
Follow us on LinkedIn: www.linkedin.com/company/mediajel/
Follow us on Instagram: www.instagram.com/mediajel/
Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel

Follow us on LinkedIn: www.linkedin.com/company/mediajel/

Follow us on Instagram: www.instagram.com/mediajel/

Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/