Couverture de Campaign Chemistry

Campaign Chemistry

Campaign Chemistry

De : Campaign US
Écouter gratuitement

À propos de ce contenu audio

 On Campaign Chemistry, a podcast from Campaign US, we pick the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands. Economie Politique et gouvernement
Les membres Amazon Prime bénéficient automatiquement de 2 livres audio offerts chez Audible.

Vous êtes membre Amazon Prime ?

Bénéficiez automatiquement de 2 livres audio offerts.
Bonne écoute !
    Épisodes
    • Campaign Chemistry: Liquid I.V.’s Stacey Andrade-Wells

      Campaign Chemistry: Liquid I.V.’s Stacey Andrade-Wells
      Feb 9 2026

      Liquid I.V. wants you to “take a look at your pee” this Super Bowl and beyond.

      The powdered hydration brand appeared last night on America’s “biggest stage,” a la singing toilets, to encourage viewers to pay attention to the major signs of dehydration, particularly during bathroom breaks.

      On this episode of Campaign Chemistry, Liquid I.V. CMO Stacey Andrade-Wells joins immediately after the Big Game to give us a behind-the-scenes look at the brand’s journey to its big Super Bowl debut.

      The sound bite

      "Could I have imagined that I would be putting singing toilets on the Super Bowl? No, certainly not.”


      campaignlive.com

      Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

      What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.


      Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
      Afficher plus Afficher moins
      31 min
    • Campaign Chemistry: Orci’s Marina Filippelli and EchoCultura Consulting’s Michael León-Rivera

      Campaign Chemistry: Orci’s Marina Filippelli and EchoCultura Consulting’s Michael León-Rivera
      Feb 5 2026
      On February 8, “the world will dance” to Bad Bunny’s Super Bowl halftime show. But for the Hispanic and Latino community, the sight of a global superstar — with a Spanish-only album currently dominating the charts and, most recently, the Grammy Awards — performing on America's “biggest stage” holds a different meaning against the backdrop of a volatile anti-immigrant climate.In this episode, host Luz Corona sits down with Orcí CEO Marina Filippelli and EchoCultura Consulting founder Michael León-Rivera to discuss the cultural weight of Bad Bunny’s performance at the Super Bowl and his recent Grammy wins, framing him as a symbol of the “contradictions in Puerto Rican identity.” The group also digs into a ThinkNow study regarding the impact of immigration raids on Hispanic consumer behavior as the sobering data demonstrates the decline of “The American Dream” and how it has led to shifts in shopping habits, including a decrease in in-store visits due to fear and community tension.Lastly, the group provides insight into how they are staying grounded as Hispanic leaders while navigating a polarizing news cycle.The sound bite“The consumers are much more complicated than we make them. We want them to fit within our psychographics, but we need to remember that many Hispanics live in mixed-status households." The key takeawaysWhile anyone can buy media reach, real brand love and loyalty are built through actions, respect and a deep understanding of what the consumer is facing.Turning away from multicultural consumers because the conversation feels “too complicated” is dangerous. Inaction allows competitors to capture the loyalty of rising generations such as Gen Z.Brands should focus on making progress rather than achieving “perfection.” Moving forward with small, honest actions aligned with core values is more effective than remaining frozen in fear.Recent data shows a sharp decline in patriotism and optimism among U.S. Hispanics. Marketers must recognize that the traditional “American Dream” narrative may no longer resonate as it once did.Socio-political events, such as immigration raids, directly influence shopping habits. Fear can lead to a reduction in in-store visits and a general pullback in economic spending.There is often a tension between corporate shareholder priorities and a brand’s mission. Marketers must navigate these “internal contradictions” to ensure the brand’s public image remains human-centric.Multicultural marketing is not Illegal. Despite the current political climate and fears of backlash, it is critical to remember that specifically targeting and supporting multicultural communities is a legitimate and necessary business practice.Figures such as Bad Bunny serve as a “pedestal” for the community. When a trusted voice speaks on values like love and empathy, it carries more weight than a traditional brand message.Hispanic households are frequently multi-generational. Younger, more socially conscious members often influence the shopping patterns and brand perceptions of the entire household.In a volatile news cycle, consumers want to feel understood. Approaching marketing with empathy and compassion helps brands maintain a connection even when consumers feel insecure or unsure about the future.The reference links =Immigration Raids Impact Study by ThinkNowStanding Together: An Evening of Solidarity Fundraiser on February 20, 2026Thought leadership from Rivera:The Curious Case of Puerto Rico Within the Marketing LandscapeWhat Brands Can Learn From the Power of Latinx Superheroes More Than Family and Soccer: Why HHM Campaigns Can Feel HollowCampaign US Super Bowl coverage campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
      Afficher plus Afficher moins
      55 min
    • Campaign Chemistry: BBDO Worldwide’s Nancy Reyes and Chris Beresford-Hill

      Campaign Chemistry: BBDO Worldwide’s Nancy Reyes and Chris Beresford-Hill
      Jan 29 2026

      In an era where consumer attention is more fractured than ever, the traditional "ad" is no longer the cure-all for a brand's woes.

      This week, BBDO Worldwide's Nancy Reyes, global president and CEO, and Chris Beresford-Hill, global chief creative officer, join Campaign Chemistry to pull back the curtain on the agency's next chapter.

      Following a whirlwind of acquisitions and industry shifts, the leadership duo discuss the much-needed evolution from "creative department" to "business partners." They dive deep into the necessity of upskilling talent for the AI age, the reality of dwindling brand loyalty and why the most successful creatives of the future will be the ones who understand the ins and outs of the client’s business.

      The sound bite

      "Creatives need to think beyond just making campaigns."

      The key takeaways

      1. Creativity should solve business problems, not just create ads.
      2. Understanding how a business makes money is crucial for success in advertising, especially when working at ad agencies.
      3. The future of advertising requires a blend of creativity and business acumen.
      4. Brand loyalty is diminishing in a fragmented market.
      5. Emerging talent should focus on being business-minded to thrive in the industry.


      campaignlive.com

      Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

      What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.


      Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
      Afficher plus Afficher moins
      37 min
    Aucun commentaire pour le moment