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There’s a fine line between building scalable revenue infrastructure and just putting on a good show.

In this episode of Call It RevOps, we dive into the growing problem of revenue theater: pretty dashboards no one uses, inflated metrics, and ops teams stuck reacting instead of architecting. We contrast that with what real revenue architecture looks like, systems built for predictability, alignment, and scale.

If your GTM motion feels more like a performance than a strategy, this episode will help you spot the signs and make the shift from reactive to intentional. Because no matter how slick the slide deck is, a circus can’t build a business.

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AI is changing the game, but not in the way most GTM teams think.

In this episode of Call It RevOps, Raja and Akande break down why discovery, engagement, and customer journeys are being rewritten by AEO (AI Engine Optimization) and GEO (Generative Experience Optimization). From the death of keyword-driven search to CRMs that can’t see past static signals, this is your wake-up call: your automation stack isn’t broken, it’s outdated.

If you're still scoring MQLs and hoping AI will fix your funnel, you’re already behind. Tune in to hear how the real Ops leaders are staying ahead.

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Everyone wants a go-to-market motion that just works—but aligning sales, marketing, and customer success doesn’t happen by magic. In this episode of Call It RevOps, we explore how RevOps fits into the broader GTM puzzle: not as the sole owner, but as the connective tissue that brings strategy to life.

We unpack the key roles involved in GTM, what Ops is really responsible for, and where leadership often gets it wrong when trying to operationalize go-to-market. If you're building a GTM motion and wondering where Ops fits in, or where the handoffs tend to break, this episode gives you a clear-eyed view of what shared ownership should look like.

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Everyone’s chasing AI like it’s the cure-all for GTM and RevOps chaos. Reporting, attribution, campaign execution, you name it, there’s an AI tool for it. But here’s the truth: if your strategy sucks, AI just speeds up your failure.

In this episode of Call It RevOps, we cut through the hype. From leadership missteps to tech scapegoating, we unpack why AI isn’t broken, the strategy is. And what RevOps leaders should be doing before expecting any tool to deliver ROI.

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Go-to-Market is the buzzword every boardroom is rallying around, but under the hood, is it just RevOps repackaged in flashier language? In this episode of Call It RevOps, we unpack the blurred lines between GTM strategy and Revenue Operations, questioning whether “GTM” is truly a new motion or just the same ops work dressed up for the executive floor.

We explore where the two intersect, where they diverge, and what actually matters when it comes to driving revenue alignment. If you’ve ever sat in a GTM meeting wondering, “Isn’t this just RevOps?” this episode’s for you.

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Revenue teams love to chase new logos—but what if the real growth engine is already in your pipeline? In this episode of Call It RevOps, we explore why client retention is quickly becoming the most critical (and overlooked) lever in Revenue Operations.

We break down how RevOps can shift from being net-new obsessed to customer-obsessed—using data, systems, and cross-functional alignment to reduce churn, deepen relationships, and unlock expansion revenue. If your GTM motion ends at “closed-won,” you’re missing the biggest opportunity in the funnel.

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MarTech promises scale, speed, and smarter marketing but when implementation fails, the fallout runs deeper than just a missed go-live date.

In this episode of Call It RevOps, we unpack the real financial, operational, and cultural costs of failed marketing technology rollouts, guided by insights from a third-party research report.

From sunk costs and team churn to lost pipeline and fractured trust between sales and marketing, we explore why so many MarTech initiatives collapse and what organizations can do to prevent it.

If you’re investing in marketing tools but questioning the ROI, this episode will help you rethink your approach before it’s too late.

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We’ve all seen the glossy slides—the perfectly linear customer journey that promises to guide buyers from awareness to closed-won like clockwork. But how much of that is reality, and how much is just a well-designed fairy tale? In this episode of Call It RevOps, we expose the gaps between traditional customer journey mapping and what actually happens when sales, marketing, and customer success hit the front lines.

We’ll break down why most journey maps stay stuck in PowerPoint, how misaligned teams and messy data derail the process, and what it really takes to turn those pretty diagrams into actionable revenue strategy. If you're tired of journey maps that look great but deliver nothing, this one’s for you.