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CX To Go

CX To Go

De : The Podpire Network
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In 10 minutes or less, award-winning Customer Experience leader Bibi Sofowote takes on a CX concept, topic or scenario and helps you understand it. His engaging style uses everyday language to unpack and communicate complex Customer Experience information so that you can immediately apply it in real life.

If you run a business, ever thought of running a business, or are simply part of a business, this is a series you will very quickly come to enjoy and value.Copyright The Podpire Network Economie
Épisodes
  • 10 - Distinguishing Customer Success from Customer Experience

    10 - Distinguishing Customer Success from Customer Experience
    Oct 27 2023
    In this episode, we explore the distinction between customer success and customer experience. While a lot of people use them interchangeably, there are nuances that make them different. However, integrating both is crucial for fostering lasting customer relationships. Invest in both functional and emotional aspects of customer interactions to enhance your customers' most-valued experiences.

    Did you know that you can also read CX To Go episodes as published articles, watch them as videos on YouTube, and discuss them on our community forum? Find all of these options at https://linktr.ee/cxtogo.
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    8 min
  • 9 - Acknowledging the Customer Hierarchy of Needs

    9 - Acknowledging the Customer Hierarchy of Needs
    Oct 20 2023
    Customers' needs evolve as their consumption journeys (with you, or in general) progress. Being able to understand and prepare to meet that evolution is crucial for business survival. Modeled on Maslow's famous work, the Customer Hierarchy of Needs is an essential concept for businesses to grasp and prioritize. Bibi dives into the subject, drawing on real-world examples from well-known brands to outline the most important important points.

    Did you know that you can also read CX To Go episodes as published articles, watch them as videos on YouTube, and discuss them on our community forum? Find all of these options at https://linktr.ee/cxtogo.
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    9 min
  • 8 - Change Management for Adopting Customer-centricity (Part 2)

    8 - Change Management for Adopting Customer-centricity (Part 2)
    Oct 13 2023
    Following on last week's episode, we dive deeper into what it takes to lead an organization through change when customer-centricity is the goal. Bibi highlights the need for a clear vision and alignment across all departments, as well as the significance of addressing resistance to change. Up-skilling employees, setting KPIs, and celebrating successes are key to maintaining focus and driving the necessary cultural shift. If you realize that you cannot have a business without your customers, you already know why customer-centricity cannot be ignored.

    Did you know that you can also read CX To Go episodes as published articles, watch them as videos on YouTube, and discuss them on our community forum? Find all of these options at https://linktr.ee/cxtogo.
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    8 min
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