Couverture de CMOs Anonymous

CMOs Anonymous

CMOs Anonymous

De : CMOs Anonymous
Écouter gratuitement

À propos de cette écoute

CMOs Anonymous is insider intel for Australia’s future CMOs.

Our podcast interviews Aussie marketers at the top of their game, sharing vulnerable stories about what they’ve learned about marketing, branding, effectiveness, leadership, and — often more importantly — marketing branding effectiveness to company leadership.

More than generic edutainment, CMOs Anonymous takes our audience on the vulnerability journey. Each season, this show puts its marketing where its mouth is by sharing our strategies, tactics, and WIP documents so you can learn alongside us.

Join Robert Marfell (research rookie and aspiring CMO) and Jarrod Purchase (marketing's Brené Brown and current CMO) as they prod the country's top marketers for actionable learnings.

© 2025 CMOs Anonymous Economie Marketing et ventes
Les membres Amazon Prime bénéficient automatiquement de 2 livres audio offerts chez Audible.

Vous êtes membre Amazon Prime ?

Bénéficiez automatiquement de 2 livres audio offerts.
Bonne écoute !
    Épisodes
    • Heckling James Hurman, Creative Marketing GOAT, to talk WARC courses, Scott Galloway corrections, and marketing research that resonates

      Heckling James Hurman, Creative Marketing GOAT, to talk WARC courses, Scott Galloway corrections, and marketing research that resonates
      May 13 2025

      We heckled James Hurman when he was teaching his WARC Mastering Advertising Effectiveness course to get him on the pod. Now he's agreed, we've peaked early with the most prestigious guest we'll likely ever see.

      If you don't know James Hurman, he's your favourite marketer's favourite marketer. He's been named the number one planner on god's green earth, authored seminal classic text The Case for Creativity, started a slew of companies ranging from alcohol free beverages to brand-led VC funds, and now teaches marketers the world over how to harness the power of research to validate creative effectiveness.

      In this pod we question him on why Scott Galloway is wrong about brand spend, how he'd spend a million bucks on his own ad campaign, and what marketing research he thinks resonates most with C suites.
      Afficher plus Afficher moins
      46 min
    • Nina Putica on Marketing During Motherhood, Thriving in Australian MarComms as an ESL Speaker, and B2B Attribution Hills Worth Dying on

      Nina Putica on Marketing During Motherhood, Thriving in Australian MarComms as an ESL Speaker, and B2B Attribution Hills Worth Dying on
      Jan 19 2025

      "Nobody has got it right."

      We speak to Nina Putica, former Marketing Director at Braze and current Head of Marketing at Weel (yes, we recorded this a long time ago), about marketing during motherhood, thriving in Australian MarComms as an ESL speaker, and B2B measurement hills worth dying on.

      Join to hear us get into the weeds about B2B attribution, path to purchase, and tying inbound leads to the channels driving ROI.

      Follow Nina Putica on LinkedIn here:
      https://www.linkedin.com/in/nina-putica/

      Follow Jarrod Purchase on LinkedIn here:
      https://www.linkedin.com/in/jarrod-purchase-marketing-brand-strategy/

      Follow Robert Marfell on LinkedIn here:
      https://www.linkedin.com/in/robert-marfell-567043112/
      Afficher plus Afficher moins
      55 min
    • Top 50 CMO Steffen Daleng: "The customer will build the brand for you"

      Top 50 CMO Steffen Daleng: "The customer will build the brand for you"
      Jun 20 2024

      "…if you do that properly the customer will build the brand for you…"

      Steffen Daleng was named among the 20 Top People in Ecommerce in 2021, 2022, and 2023. In 2022, he was also named CEO Magazine’s Marketing Executive of the year and listed as one of Australia’s Top 50 CMOs.

      In 2024, he received perhaps his highest honour: appearing on CMOs Anonymous to get peppered with branding quandaries by Rob and Jarrod.

      He explains how he went from military to metrics, relays (somewhat) controversial thoughts on marketing education, and speaks frankly about organisational functions — notably his decision to simply not work with people who don't get marketing.


      Afficher plus Afficher moins
      1 h et 2 min

    Ce que les auditeurs disent de CMOs Anonymous

    Moyenne des évaluations utilisateurs. Seuls les utilisateurs ayant écouté le titre peuvent laisser une évaluation.

    Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.

    Commentaires Audible.fr

    Commentaires Amazon
    Il n'y a pas encore de critique disponible pour ce titre.