CEOs You Should Know - Rick Welts - Dallas Mavericks
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CEOs You Should Know - Rick Welts - Dallas Mavericks
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Rick shares what it was like to be the 35th employee at the NBA league office in 1982, making cold calls no one returned, and helping transform a struggling league into a global marketing powerhouse.
He takes us inside the creation of NBA All-Star Weekend, the 1984 Slam Dunk Contest that changed everything, and the challenge of marketing the 1992 U.S. Olympic Dream Team to the world. From leading the Phoenix Suns through one of the greatest single-season turnarounds in NBA history, to helping build the Golden State Warriors dynasty and opening Chase Center, to answering the call to come to Dallas, Rick breaks down what it really takes to rebuild culture, earn a fanbase’s trust, and build something that lasts.
Plus, Rick shares where he was sitting during the 2024 NBA Draft Lottery, what Cooper Flagg means for the future of the Mavericks, and why a new arena in Dallas is more than a building. It is a district designed to create lifetime memories.
A Naismith Memorial Basketball Hall of Famer. A pioneer. And now, a Maverick.
CEOs You Should Know DFW features candid conversations with leaders shaping business in North Texas and beyond. Hosted by Chris Long, Region President of iHeartMedia Dallas–Fort Worth. Follow, rate, and subscribe on the podcast platform you are listening on.
CEOs You Should Know DFW features candid conversations with leaders shaping business in North Texas and beyond, hosted by Chris Long, Region President of iHeartMedia Dallas/Fort Worth. Follow, Rate, and Subscribe on the podcast platform you are listening on!
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