Welcome to Day 1 of the Booked and Busy Challenge, where Sheila Bella lays the foundation for how beauty entrepreneurs actually get booked consistently — without discounts, desperation, or relying on luck.

In this kickoff episode, Sheila breaks down why most beauty professionals struggle to attract full-price clients and how to fix it fast by shifting from "post and pray" marketing to strategic content that leads to conversations and conversions.

You'll learn the exact mindset, content framework, and funnel strategy needed to start booking clients immediately — even if your following is small, your confidence is shaky, or your business feels stuck.

This episode is required listening if you want to stop being busy… and start being booked.

⭐ 5 Key Points from Day 1

1. Being Booked Is a Skill — Not a Talent Issue

2. "Book Now" Is Not a Strategy

3. Content's Job Is to Start Conversations

4. The Two Funnels Every Beauty Business Needs

5. Your Story Is a Sales Asset

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

// Instagram: @CEOglowshow & @realsheilabella

// YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

Most beauty entrepreneurs think selling happens on the consult… in the DM… or during the pitch.

But in this episode, Sheila Bella flips that belief on its head and teaches the real truth: the sale is won (or lost) days before you ever speak to someone. Your content, lead magnets, and funnel should be doing 85% of the selling—so the call becomes a simple "heartbeat check" and the only decision left is payment plan or paid-in-full.

Sheila breaks down the exact "pre-sales engineering" behind high-converting marketing and walks you through the 8 psychological milestones your audience must experience to go from stranger → convinced → decisive. If your sales calls feel like wrestling matches, if clients are price shopping, or if you're tired of "pitching harder," this episode will show you how to build a pre-sold buyer before they ever book.

1. Marketing should do 85% of the selling
   Your content + lead generator should build conviction before the call—so the DM/consult is a formality, not a hostage situation.

2. Pre-sales is the real game (and it's engineered)
   If they don't believe you can solve their problem before the call, you "lost the sale days ago" in your content, funnel, and lead magnet.

3. Your marketing must simulate a sales call
   The same questions you answer on a consult should be answered through content: pain, vision, solution, identity shift, urgency—before they talk to you.

4. Lead generators are not "one and done"—they're iterations
   Most entrepreneurs quit too early. Sheila explains why your first freebie likely won't be your best, and why volume + data is how you build an 85%-converting lead generator.

5. The 8 milestones create the "psychological yes" before checkout
   She breaks down how your content must shift someone's psychology—from trusting your diagnosis to believing your solution is unique—so objections, comparison, and price shopping disappear.

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

// Instagram: @CEOglowshow & @realsheilabella

// YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

If content creation feels like a chore… and DMs feel like rejection therapy… this episode is your permission slip to do it differently.

In today's CEO Glow Show, Sheila Bella breaks down how to romanticize your discipline so consistency stops feeling like punishment and starts feeling like power. She shares her real behind-the-scenes process for turning content days into a creative retreat (even an act of worship), and transforming DMs into connection—not desperation.

Because when you make discipline beautiful, you actually do it. And when you actually do it… you finally get results that last

⭐ 5 Key Points From the Episode

• Your business "discipline problems" are often trauma triggers

• Romanticizing discipline = aligning the work with beauty, joy, and intention

• Content creation becomes easy when it becomes an experience

• DMs aren't "selling"—they're connection and service

• Structure + ritual = consistency without burnout

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

// Instagram: @CEOglowshow & @realsheilabella

// YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind