In this episode of That One Lawyer™ Podcast, Neal Goldstein sits down with Seth Price, founder of BluShark Digital and one of the most experienced voices in legal SEO and law firm growth.

Seth has built, tested, broken, and rebuilt growth systems for law firms across the country. In this conversation, he explains why some firms compound over time while others stall, even when everyone is working hard.

Watch full episode HERE

This is not a conversation about hacks or shortcuts. It's about fundamentals, patience, trust, and the systems that allow growth to last.

You'll learn:

• Why law firm growth strategies fail even when the website and ads look "right"

• How SEO actually works for lawyers in today's market

• The biggest mistake lawyers make when trying to grow without paid ads

• Why intake and human connection still matter more than any algorithm

• How visibility and authority work together (and when each matters)

• What lawyers misunderstand about scaling and burnout

• Why impatience quietly kills long-term growth

This episode is for:

• Solo attorneys and small firm owners

• Lawyers trying to grow organically without burning cash on ads

• Firms frustrated by marketing that "should" be working but isn't

• Lawyers who want growth without losing their humanity

🎧 Listen to understand what actually works over time.

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