After awakening, many women try to build their business the same way they always have, only to find that what once worked now drains them, confuses them, or collapses under the weight of their depth.

In this episode of By the Fire with Faye, we explore Sacred Strategy — a way of creating work that grows from soul rather than survival.

We look at the difference between Shadow Strategy (driven by self-protection, old wounds, and nervous system fear) and Sacred Strategy (rooted in embodiment, alignment, and devotion), and why the two can feel deceptively similar from the inside.

I introduces the 6 S’s of the Sacred Strategy Spiral™ — Success, Severance, Souls, Services, Systems, and Support — as initiatory phases that transform wounds into wisdom, and wisdom into work that can truly be sustained.

This episode is for the woman who knows her work is meant to be medicine but senses that without the right structure, clarity, and guidance, her depth is costing her more than it gives.

Sacred Strategy doesn’t rush. It roots first. And when the roots are right, everything else can grow.

No one talks about this part of the awakening!

The space after the fire, where the old life is gone but the new one hasn’t fully formed yet.

The Threshold. The in-between.

The place where many Wild Women either freeze… or rush forward too fast.

In this episode, I explore the two common energies that dominate this phase — ice (stalling, procrastination, staying with old clients and services) and fire (frantic action, rebrands, rushed offers, forcing momentum) — and why both are driven by the same fear:

What if I fully commit to who I’m becoming… and it fails?

You’ll learn why this phase isn’t a problem to fix, but a sacred initiation and why the real way through isn’t forward or frozen, but spiral.

A deeper descent into embodiment, eco-niche, and fully mapping your medicine before trying to enact it in the world.

If you’re feeling stuck, restless, or confused after awakening then this episode will help you understand where you are, why surface-level strategies no longer work, and how to move through the threshold without burning out or abandoning your truth.

🔥 Remember some things can only grow in the dark.

After awakening, it’s not clarity that usually blocks your next evolution, it’s the Shadow quietly taking the lead.

In this episode of By the Fire with Faye, we meet the Trickster: the part of you that calls control “strategy,” fear “alignment,” and self-protection “intuition.” She doesn’t arrive in chaos, she arrives organised, prepared, and very convincing.

We explore how Shadow Strategy shows up in modern business and leadership, including:

• Avoiding visibility while telling yourself you’re “waiting for the right time”

• Procrastinating on the work that actually matters

• Launching too many services to avoid full exposure

• Resisting goals in the name of freedom

• Holding onto offers and identities you’ve outgrown

Through a Jungian lens, we unpack the archetypes at play: the Innocent, Orphan, Caregiver, Rebel, Sage, and Magician, and reveal how these self-protection strategies were once necessary, but now quietly keep you small.

This episode is an invitation to move from Shadow Strategy to Sacred Strategy — not by bypassing fear, but by understanding it.

As Carl Jung reminds us: “Where your fear is, there is your task.”

If you’ve been busy but not moving… Aligned but not expanding… This episode will help you see why.

Pull up a chair. The fire is warm.

🔥 Next episode: The In-Between — the liminal space after awakening where so many women lose their footing.

For more information about Faye visit: https://www.fayeoftheforest.co.uk Or say Hi on Instagram: https://www.instagram.com/fayeoftheforest_businessmentor