After awakening, it’s not clarity that usually blocks your next evolution, it’s the Shadow quietly taking the lead.

In this episode of By the Fire with Faye, we meet the Trickster: the part of you that calls control “strategy,” fear “alignment,” and self-protection “intuition.” She doesn’t arrive in chaos, she arrives organised, prepared, and very convincing.

We explore how Shadow Strategy shows up in modern business and leadership, including:

• Avoiding visibility while telling yourself you’re “waiting for the right time”

• Procrastinating on the work that actually matters

• Launching too many services to avoid full exposure

• Resisting goals in the name of freedom

• Holding onto offers and identities you’ve outgrown

Through a Jungian lens, we unpack the archetypes at play: the Innocent, Orphan, Caregiver, Rebel, Sage, and Magician, and reveal how these self-protection strategies were once necessary, but now quietly keep you small.

This episode is an invitation to move from Shadow Strategy to Sacred Strategy — not by bypassing fear, but by understanding it.

As Carl Jung reminds us: “Where your fear is, there is your task.”

If you’ve been busy but not moving… Aligned but not expanding… This episode will help you see why.

Pull up a chair. The fire is warm.

🔥 Next episode: The In-Between — the liminal space after awakening where so many women lose their footing.

For more information about Faye visit: https://www.fayeoftheforest.co.uk Or say Hi on Instagram: https://www.instagram.com/fayeoftheforest_businessmentor