In the final session of our three-part "How to Keep Clients Longer" series, Andrew Jackson explains why hybrid coaching isn't a distraction — it's the natural outcome of strong programming systems.

Many gym owners believe growth requires working more hours, hiring more staff, or diluting the service that made their business successful in the first place. That belief creates a ceiling. The real constraint isn't demand — it's workflow.

When programming lives on whiteboards and spreadsheets, scaling requires more physical presence. But when programming lives inside a structured system, scaling becomes a matter of process. Hybrid coaching is not a pivot away from in-person coaching. It's an extension of it — a way to preserve high-touch service while increasing margins, improving retention, and reclaiming time.

Andrew breaks down how client value evolves from Day 1 to Day 1,000, why asynchronous feedback can increase coaching quality, and how structured systems allow gym owners to expand responsibly without compromising their mission. You'll hear how one gym owner reclaimed 6–10 hours per week while increasing revenue — not by marketing harder, but by building better workflows.

Programming is the engine.
Retention is the result.
Hybrid is the outcome.

If you want sustainable growth without sacrificing coaching quality, this workshop will change how you think about expansion.

PS - Free eBook From Whiteboards to Workflows

Connect with Andrew
Instagram: https://www.instagram.com/andrewbarbender/
X: https://x.com/AndrewBarBender

In Part 2 of our How to Keep Clients Longer series, Andrew Jackson dives into the real cost of churn — and why good clients often leave even when they love your coaching.

Most cancellations aren't really about price or motivation. They happen when clients outgrow the format of your service and you don't have a next step ready for them.

In this workshop, you'll learn how to identify retention breakpoints, build a ladder of coaching offers, and create a retention playbook that helps clients stay longer while improving profitability and reducing burnout.

This episode is essential for gym owners and coaches who want more predictable revenue and long-term client relationships.

What You'll Learn

• The three major retention breakpoints in the client lifecycle
• Why attendance shouldn't be your primary success metric
• How life changes, skill progression, and budget shifts drive churn
• How to build a ladder of coaching offers that grows with clients
• Why hybrid coaching often increases profit while reducing workload
• How to reduce volatility and increase client lifetime value
• The Churn Calculator and Retention Playbook resources

PS - Churn Calculator
https://turnkey.coach/churn

Gym Owner Retention Playbook
https://turnkey.coach/the-gym-owners-retention-playbook

Connect with Andrew
Instagram: https://www.instagram.com/andrewbarbender/
X: https://x.com/AndrewBarBender

In this first episode of our How to Keep Clients Longer series, Andrew Jackson breaks down the real foundation of client retention: programming continuity.

Most coaches think churn is a marketing problem.
But when your business grows with a leaky bucket, you create a cycle where more clients = more clients leaving.

Before you hire another coach or chase more leads, you need to fix the foundation of your service.

This workshop walks through the biggest programming gaps that quietly cause clients to leave — and the systems you need to scale without burnout.

• Why the fitness industry churn rate (8–10%) quietly kills growth
• The real reason Barbell Logic averages ~3% churn
• The programming gaps that silently cause clients to leave
• Why programming debates don't determine retention
• How hybrid & online coaching dramatically increase client lifetime value
• Why scalable systems reduce coach burnout and mental load
• The Programming Continuity Checklist you can implement immediately

00:00 Why churn is the silent killer of coaching businesses

11:45 The programming gaps that quietly lose clients

23:10 Template traps & continuous programming (MED)

36:20 Documenting, transferring, and scaling your service

48:30 Hybrid coaching and the Programming Continuity Checklist

PS - Get a free programming checkup: https://turnkey.coach/programming-checklist/

Connect with Andrew
Instagram: https://www.instagram.com/andrewbarbender/
X: https://x.com/AndrewBarBender

In this Business of Coaching Workshop, Andrew Jackson introduces a powerful strategic planning system drawn from the Toyota Production System: Hoshin Kanri Strategy Deployment.

Most coaching business owners don't fail because they lack ambition or ideas — they fail because they don't have a structure for execution. Goals become yearly resolutions that fade away without accountability, metrics, or a clear plan.

Andrew breaks down how strategy deployment helps coaches translate long-term vision into annual objectives, improvement priorities, and measurable targets using the X-Matrix, a proven tool used in high-performing organizations.

This episode is a practical framework for gym owners, online coaches, and entrepreneurs who want to build a coaching business that grows intentionally — not accidentally.

• Why most business strategies fail at the execution level

• What Hoshin Kanri really means (and why the Japanese term doesn't matter)

• How the X-Matrix connects vision → priorities → metrics → action

• How to define 3–5 year breakthrough objectives that actually stretch you

• The difference between leading vs. lagging metrics in coaching businesses

• How the "Catchball" process builds alignment and buy-in

• The most common strategy mistakes coaches make (too many priorities, no review cycle)

• How to apply PDCA (Plan–Do–Check–Act) to coaching operations

PS - Want to scale your coaching business without burning out? Schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call

Connect with Andrew
Instagram: https://www.instagram.com/andrewbarbender/
X: https://x.com/AndrewBarBender

Slow onboarding creates confusion, missed expectations, and unnecessary churn.

In this Business of Coaching Workshop, Andrew Jackson is joined by Mac McGregor to break down why onboarding is one of the most important—and most overlooked—parts of coaching. They explain how unclear expectations, poor systemization, and administrative friction quietly erode trust and cost coaches time and clients.

Andrew then walks through new TurnKey Coach onboarding tools, including Client Forms, onboarding flows, resource libraries, review preferences, holidays, and nutrition integrations, showing how coaches can:

• Start coaching faster

• Reduce repetitive admin work

• Set clear expectations from day one

• Deliver a more professional and scalable coaching experience

If you want to coach more clients without working longer hours—or losing clients to avoidable miscommunication—this workshop shows how to fix onboarding the right way.

• Why onboarding failures often cause silent churn

• How clear expectations protect trust and retention

• What coaches should systemize instead of repeating manually

• How onboarding transitions clients from sales to fulfillment

• How Client Forms and Resources reduce admin and confusion

• Why asynchronous coaching requires explicit communication

• How nutrition integrations support better long-term coaching decisions

• 00:00 – Why onboarding quietly makes or breaks coaching relationships

• 08:40 – Expectation mismatches, trust, and preventable churn

• 18:30 – Onboarding as the transition from sales to fulfillment

• 31:00 – Systemizing onboarding to save time and scale coaching

• 42:15 – New Client Forms, onboarding flows, and documentation

• 56:30 – Nutrition tracking integrations and coaching efficiency

• 01:06:45 – Final thoughts: coaching faster without sacrificing quality

PS - Want to scale your coaching business without burning out? Schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call

Connect with Andrew
Instagram: https://www.instagram.com/andrewbarbender/
X: https://x.com/AndrewBarBender

In this Business of Coaching Workshop, Andrew Jackson is joined by Mac McGregor to break down how TurnKey Coach's Connect Page is intentionally designed to help coaches achieve a true coaching flow state.

Online and asynchronous coaching introduce constant distractions—notifications, messages, programming tasks, missed workouts, and mental reminders that pull coaches out of focus. Without the right system, coaches stay busy all day while struggling to stay present, efficient, or confident that nothing was missed.

In this episode, Andrew walks through the Connect Page and explains how its task-based workflow, notification structure, and integrated coaching tools reduce context-switching, eliminate administrative friction, and allow coaches to move seamlessly from one client to the next—without rushing or overworking.

This workshop connects the concept of flow state directly to the features that make it possible, showing how better workflow design leads to better coaching and a better client experience.

• Why online coaching makes flow state harder—and how the Connect Page solves it

• How task-based notifications replace mental tracking and reminders

• Which Connect Page features reduce distractions and context-switching

• How collapsing, filtering, and grouping tasks improves focus

• Why integrated video feedback and programming speed up coaching

• How review windows and visibility controls create real boundaries

• How better workflow design improves consistency and client trust

• 00:00 – Introduction & the idea of coaching flow state

• 04:45 – Why online coaching often breaks focus

• 10:30 – What flow state looks like for coaches

• 16:40 – How the Connect Page is built to support flow

• 23:10 – Turning notifications into actionable tasks

• 31:00 – Reducing context-switching with integrated tools

• 39:20 – Video feedback, calendars, and programming in one place

• 48:10 – Boundaries, review windows, and knowing when you're done

• 56:30 – How workflow design improves the client experience

• 01:03:30 – Final thoughts on efficiency and coaching longevity

PS - Want to scale your coaching business without burning out? Schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call

Connect with Andrew
Instagram: https://www.instagram.com/andrewbarbender/
X: https://x.com/AndrewBarBender

In this episode of the Business of Coaching Workshop, host Andrew Jackson sits down with Tanner Baird, co-founder of Massenomics, to break down how a small-town gym in South Dakota grew into a globally recognized fitness brand.

Tanner shares the real story behind Massenomics — from opening a culture-driven gym in a town of 25,000 people to building a fiercely loyal audience through podcasting, content, merchandise, events, and community. This conversation is a masterclass in long-term thinking, authentic brand-building, and why geography matters far less than most coaches believe.

Rather than chasing trends or quick wins, Tanner explains how consistency, humor, and community-first decisions compounded over more than a decade. If you're a coach or gym owner who feels "stuck in the middle of nowhere," this episode reframes what's actually possible.

What You'll Learn

• How Massenomics grew from a single gym into a global brand

• Why being "in the middle of nowhere" can be an advantage

• How podcasts and content compound over time

• Why most overnight successes take 10+ years

• How humor and inside jokes create real brand loyalty

• Why community beats algorithms and paid ads

• Lessons gym owners can apply immediately in small markets

Timestamps

• 00:00 – Introduction & Tanner Baird's background

• 04:30 – Building a culture-driven gym in South Dakota

• 10:15 – Why geography isn't the limiter coaches think it is

• 16:40 – The Massenomics podcast and long-term content strategy

• 24:20 – Turning inside jokes into products and revenue

• 32:10 – Community, supporting memberships, and loyalty

• 41:00 – Certified training facilities & scaling culture

• 49:30 – Why consistency beats trend-chasing

• 58:10 – Lessons for gym owners today

• 01:04:30 – Final thoughts & where to find Massenomics

PS - Want to scale your coaching business without burning out? Schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call

Connect with Andrew
Instagram: https://www.instagram.com/andrewbarbender/
X: https://x.com/AndrewBarBender

Checkout or connect with Massenomics
Website: massenomics.com
YouTube: https://www.youtube.com/@Massenomics

In this episode of the Business of Coaching Workshop, host Andrew Jackson sits down with legendary strength coach Zach Even-Esh for a wide-ranging conversation about what it really takes to build a long coaching career—without losing your identity or chasing every new trend.

Zach shares lessons from over two decades as a coach, gym owner, educator, and content creator—from starting in his parents' basement to building Underground Strength into a respected brand. Together, they explore how coaches can adapt to changing markets and technology while staying grounded in what they actually believe about training, coaching, and leadership.

This episode goes far beyond programming and tactics. It's about creativity, mentorship, authenticity, and why the best coaches resist the pressure to "play the algorithm" or copy what everyone else is doing.

Whether you're a young coach trying to find your voice or a seasoned professional navigating burnout and change, this conversation offers timeless guidance for building a coaching career that lasts.

What You'll Learn

• Why chasing trends eventually kills creativity and confidence

• How to stay true to your coaching philosophy as the industry changes

• The difference between adapting and selling out

• Why most successful coaches don't copy what others are doing

• How mentorship and apprenticeship shape long-term coaching success

• What Zach's longevity reveals about sustainable coaching careers

• Why identity matters more than tactics in business and coaching

• How online coaching can coexist with in-person impact

• The role of creativity, boredom, and focus in great coaching

• Why strength training still resonates deeply—especially with men and dads

Timestamps

00:00 – Welcome & Zach Even-Esh introduction
03:45 – From the basement to Underground Strength
07:40 – Why coaching trends keep changing
11:30 – Staying authentic as the industry evolves
16:20 – The danger of copying other coaches
20:45 – Creativity, boredom, and losing focus
25:30 – Old-school strength vs modern fitness culture
31:00 – Coaching identity and resisting the algorithm
36:10 – Online coaching, in-person coaching, and longevity
41:50 – Mentorship, apprenticeships, and learning the craft
47:20 – Coaching experience vs perfect programming
52:10 – Why strength training changes lives beyond the gym
57:10 – Where to find Zach's work and resources
59:30 – Closing thoughts & TurnKey Coach mention

PS - Want to scale your coaching business without burning out? Schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call

Connect with Andrew
Instagram: https://www.instagram.com/andrewbarbender/
X: https://x.com/AndrewBarBender