Episode 182 Frederick Dudek (Freddy D)

Direct mail marketing isn’t about nostalgia—it’s about predictable revenue, and in Episode 182, Wilson Zehr reveals how follow-up systems outperform digital noise.

Direct mail marketing becomes a revenue engine in this strategic conversation with Wilson Zehr, entrepreneur, professor, and marketing innovator, on Episode 182 of the Business Superfans Podcast.

Wilson breaks down why intentional follow-up—especially through personalized direct mail—creates predictable revenue, shortens sales cycles, and builds trust faster than digital-only campaigns. Drawing from more than 25 years in technology startups, enterprise sales, and marketing strategy, he explains how businesses can cut through inbox overload and re-engage decision-makers with physical mail that actually gets noticed.

From the proven 70-20-10 direct mail formula to real-world case studies and modern tools that send mail as fast as email, this episode is a playbook for service-based business owners who want consistent results, higher response rates, and revenue they can count on.

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1. Predictable revenue comes from follow-up systems – Consistency beats cleverness every time.
2. Direct mail cuts through digital noise – Physical mail earns attention where email gets deleted.
3. The 70-20-10 formula still wins – Targeting and offer drive results more than creative.
4. Follow-up shortens sales cycles – Recognition builds trust before objections appear.
5. Personalization increases response rates – Relevance turns outreach into action.
6. Mail + digital tracking multiplies ROI – Convergence creates measurable outcomes.
7. Speed matters in follow-up – Sending mail as easily as email creates momentum.

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Wilson Zehr, PhD is an accomplished entrepreneur, academic, and marketing thought leader with 25+ years in technology and telecommunications. He’s led six large-scale startups, raised over $60M in venture capital, and now serves as an assistant professor at Eastern Oregon University. Wilson specializes in marketing innovation, direct mail strategy, and digital-physical convergence—helping businesses turn outreach into ROI.

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This episode is a masterclass in turning follow-up into a revenue system, not a one-off tactic. Wilson Zehr makes it clear: businesses don’t struggle because they lack leads—they struggle because they lack structured, intentional follow-up.

In sports terms, this is about running a repeatable offense, not relying on lucky plays. Direct mail, when combined with smart targeting...

Episode 181 Frederick Dudek (Freddy D)

Leveraging community marketing is no longer a nice-to-have—it’s the unfair advantage. In Episode 181 of Business Superfans® – The Service Provider’s Edge, Patty Knox-Hermann, owner and designated broker of Block Party Realty, breaks down how she transforms open houses into advocacy-driven marketing engines.

Instead of relying on signs, silence, and hope, Patty activates neighbors, vendors, and visitors into a unified ecosystem that promotes the listing organically. The result? Faster sales, stronger trust, and a community that markets the property for you.

Patty also shares how her Advanced Home Watch Services protects homeowners’ biggest assets, creating peace of mind and lifelong superfans.

This episode is a must-listen for real estate professionals and service-based entrepreneurs ready to turn experiences into advocacy and advocacy into growth.

Discover more with our detailed show notes and exclusive content by visiting:

1. Open House Advocacy Marketing Engine – When everyone participates, everyone promotes.
2. Community Marketing Leverage – Neighbors and vendors become your extended sales team.
3. Superfan Creation Strategy – Experiences outperform ads every time.
4. Ecosystem-Based Growth – Vendors cross-promote, collaborate, and win together.
5. Trust Through Action – Protecting assets builds advocacy that money can’t buy.
6. Home Watch = Loyalty Accelerator – Peace of mind creates lifelong clients.
7. Give-First Leadership – When the community wins, your brand wins bigger.

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Patty Knox-Hermann is the owner of Block Party Realty and founder of Advanced Home Watch Services. With over 30 years of experience in financial services and real estate, Patty is known for turning listings into community-powered events and protecting high-value homes for seasonal residents and seniors aging in place. Her work consistently converts trust into superfans.

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What Patty Knox-Hermann has built is not an open house tactic—it’s an advocacy engine. She turns every neighbor, vendor, and visitor into a brand ambassador, creating momentum you can’t buy with ads.

This is exactly what we teach inside the SUPERFANS Framework™—activate your ecosystem, create emotional connection, and let advocacy do the heavy lifting. Patty’s Block Party strategy is offense; her Home Watch services are defense. Together, they build a championship business model that scales trust and results.

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Turn your next event into an advocacy experience

Who: Clients, partners, neighbors, vendors

Why:...

Episode 180 Frederick Dudek (Freddy D)

Employee engagement takes center field in this powerful conversation with John Guaspari, a former aerospace engineer turned legendary voice on leadership, customer value, and workplace culture. John reveals why most engagement initiatives fail and why respect is the real playbook behind high-performing teams.

Too many organizations chase the next management trend while ignoring the fundamentals. In this episode, John breaks down how respect, trust, and empowerment create an unstoppable internal culture—one where employees show up like die-hard sports fans. When people understand how their role impacts the customer, they stop acting like employees and start thinking like owners.

This episode is a locker-room talk for leaders who want higher performance, stronger retention, and customers who feel the difference every time they interact with your brand.

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1. Respect is the foundation of employee engagement: Engagement isn’t a tactic—it’s the result of leaders consistently showing due consideration to their people.
2. Empowerment requires psychological safety: People feel empowered only when they know mistakes won’t lead to public humiliation or punishment.
3. Employees engage faster when they see customer impact: When back-office teams understand how they affect the customer, energy and ownership skyrocket.
4. Trust compounds performance: Public criticism destroys trust; private coaching builds championship cultures.
5. Culture is proven in moments of crisis:: The insurance company fire story shows how aligned teams respond like playoff veterans under pressure.
6. Internal superfans create external superfans: When employees believe, customers feel it—and loyalty follows.

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John Guaspari is a management consultant, keynote speaker, and author of eight books, including If Engagement Is the What, Then Respect Is the How. With a 30+ year career helping organizations improve employee engagement and customer value, John is known for making complex ideas practical, human, and actionable. His work bridges leadership, culture, and hard business results.

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fundamentals that win championships. Respect isn’t soft. It’s the blocking and tackling of leadership. Miss it, and your team fumbles trust, empowerment, and engagement.

The stories John shared—from the insurance claim center fire to empowering frontline employees—prove one thing: culture shows up when it’s game time. This is exactly the type of strategy I help clients implement through my SUPERFANS Framework™ inside Prosperity Pathway coaching. Build internal belief first, and your customers will feel it every single time.

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Episode 179 Frederick Dudek (Freddy D)

From local burger joint to national demand, Bill E built a premium bacon brand by doing the opposite of what most food businesses do—slowing down, protecting quality, and letting word-of-mouth do the heavy lifting.

In Episode 179, Bill shares how old-school craftsmanship, obsessive consistency, and intentional relationships with chefs, distributors, employees, and customers turned a backyard operation into a nationally shipped product. Instead of chasing fast scale, Bill focused on process, story, and trust, allowing superfans to naturally sell his bacon for him.

This conversation breaks down how to transform a product into a destination, how distributors become a sales force when treated right, and why culture is the ultimate growth engine. If you want sustainable growth without burning your brand, this episode delivers the playbook.

Discover more with our detailed show notes and exclusive content by visiting: https://linkly.link/2X6mG

1. Word-of-mouth beats paid growth
2. Bill’s brand scaled because people wanted to talk about it—not because they were incentivized to.
3. Turn products into destinations, not commodities
4. Premium positioning comes from story, process, and restraint.
5. Distributors are a frontline sales team
6. Recognize the reps, not just the logo, to multiply reach.
7. Consistency creates repeat buyers
8. Same flavor, same quality, every order builds trust at scale.
9. Culture protects the brand
10. Teams who feel ownership defend quality when the founder isn’t there.
11. Local roots amplify national credibility
12. Tying the brand to place created authenticity money can’t buy.
13. Slow growth compounds faster long-term
14. Protecting the process preserved margins and mystique.

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Bill E is the founder of a small-batch premium bacon company and a beloved burger restaurant that grew from a local favorite into a nationally shipped brand. With decades of experience across butchery, chef-driven kitchens, and corporate restaurants, Bill blends old-world craft with modern distribution strategy—earning loyal customers, chefs, and distributors who proudly sell his product for him.

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This episode is a masterclass in disciplined growth. Bill didn’t win by chasing...

Episode 178 Frederick Dudek (Freddy D)

Tax planning for business owners takes center stage as Mark Miller, CEO of Hilton Tax and Wealth Advisors, joins Freddy D on the Business Superfans Podcast to break down how the smart money plays the long game.

Most entrepreneurs grind to grow revenue—but never build a tax strategy, leaving massive money on the table and risking everything on a single asset: their business. Mark reveals how family offices, institutional investors, and the Hilton legacy prioritize safety first, diversification, and tax mitigation before chasing returns.

This episode delivers a blueprint for turning financial chaos into clarity—so business owners can sleep better, scale faster, and create legacy wealth without gambling their future.

Discover more with our detailed show notes and exclusive content by visiting:

1. Tax strategy beats tax filing: Filing returns isn’t a plan—intentional tax planning is how smart money wins year after year.
2. Safety-first investing mindset: Elite investors protect 50–60% of assets before taking calculated risks.
3. Your business is one stock: Overconcentration is dangerous—diversification is defense.
4. Family office thinking for SMBs: You don’t need $20M to apply institutional strategies.
5. Clean books = competitive advantage: Accurate reporting uncovers risk, fraud, and growth opportunities.
6. Stress kills scale: Removing financial chaos frees leaders to grow revenue and empower teams.
7. Overdeliver to create superfans: Saved taxes = instant trust, referrals, and raving fans.

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Mark Miller is CEO of Hilton Tax and Wealth Advisors and manager of the Hilton Family Office. A former American Express financial consultant, Mark has authored nationally published books, spoken alongside Suze Orman and Dave Ramsey, and now brings family office strategies to everyday business owners seeking smarter investing, tax efficiency, and legacy protection.

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Mark Miller didn’t just drop theory—he broke down how the smart money actually plays the game. This episode felt like watching film with a championship coach. The wealthy don’t win by gambling—they win by controlling risk, protecting assets, and leveraging the tax code like a playbook.

This is exactly the type of strategy I help clients implement through my SUPERFANS Framework™ inside Prosperity Pathway coaching. When business owners stop fighting financial fires, they unlock creativity, scale faster, and turn clients into lifelong advocates.

That’s how you build superfans—on and off the balance sheet.

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Episode 177 Frederick Dudek (Freddy D)

Listening creates innovation, and in Episode 177 of the Business Superfans podcast, Freddy D sits down with Michael Leung, founder of Flow Group, to break down how deep customer listening led to life-changing impact and explosive advocacy.

Millions of people struggle with hearing loss, yet traditional hearing aids are expensive, stigmatized, and often unused. Michael shares how his own journey through vision loss, trauma, addiction, and near bankruptcy shaped a mission to create accessible, affordable, open-ear assistive hearing technology that people actually wear.

By obsessively listening to seniors, caregivers, and underserved communities, Michael evolved his product faster than competitors and transformed customers into passionate brand champions. This episode is a masterclass in customer feedback, service provider innovation, and superfan-driven growth.

Discover more with our detailed show notes and exclusive content by visiting: https://linkly.link/2Wlrm

1. Listening creates innovation
2. Michael treated customer feedback as strategy, not noise—fueling rapid product evolution.
3. Superfans are built through transformation, not transactions
4. When lives improve, advocacy becomes automatic.
5. Accessibility unlocks massive underserved markets
6. Affordable solutions scale faster than premium-only models.
7. Simplicity beats complexity in service businesses
8. One-button usability outperformed feature-heavy designs.
9. Social impact accelerates trust
10. Purpose-driven products spread faster through communities.
11. Ecosystems outperform ads
12. Senior homes, caregivers, and families became organic growth engines.

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Michael Leung is the Founder of Flow Group, a Calgary-based company redefining accessible hearing solutions. After navigating vision loss, PTSD, ADHD, addiction, and financial collapse, Michael transformed adversity into innovation—creating affordable, open-ear assistive hearing devices embraced by seniors worldwide. His work focuses on customer-driven design, social impact, and turning everyday users into lifelong superfans.

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Michael Leung didn’t win by outspending competitors—he won by out-listening them. Like a championship coach who trusts the locker room, Michael treated customers as collaborators, not end users. Seniors like Helen didn’t just buy a product; they regained connection, dignity, and confidence—and became vocal

Episode 176 Frederick Dudek (Freddy D)

Remote work leadership takes center court in this powerful conversation with Ken Taylor, author of Working in Slippers and lifelong technology entrepreneur. Ken breaks down why remote work isn’t a pandemic trend—but a return to how humans and businesses perform best.

From hiring the right character (not just resumes) to onboarding remote employees like elite athletes, this episode tackles the real challenges service providers face: disengagement, misalignment, and burnout. Ken shares proven systems for remote onboarding, team engagement, and building culture without cubicles.

If you want a team that shows up like die-hard sports fans, not clock-watchers, this episode delivers a playbook that wins—no commute required.

Discover more with our detailed show notes and exclusive content by visiting:

Character beats credentials: Remote teams demand self-managed players who lean in, not wait for whistles.

Remote onboarding is a system: Screen-sharing, shadowing, and structured check-ins replace “desk proximity.”

Engagement creates superfans: Pizza days, team dinners, and shared wins keep remote players emotionally invested.

Unlimited leave builds trust: Treat adults like professionals—and they’ll perform like pros.

Global work demands flexibility: Early calls, late calls, and life integration are features, not flaws.

Culture isn’t location-based: Relationships are built through rhythm, communication, and shared victories.

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Ken Taylor is a technology entrepreneur, remote work strategist, and author of Working in Slippers. Raised in a family of tech startups, Ken has spent decades building and leading distributed teams across the globe. His expertise lies in remote hiring, onboarding, and leadership systems that help companies save money, improve performance, and build loyal, engaged teams without traditional offices.

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This episode is a masterclass in modern leadership. Ken Taylor doesn’t just talk theory—he’s lived remote work since before Zoom was cool. The biggest win? Remote work done right turns employees into superfans, not disengaged contractors.

Think of your team like a championship roster. If you recruit for character, train with intention, and celebrate wins together, geography becomes irrelevant. This is exactly the kind of ecosystem-first leadership I help clients implement through my SUPERFANS Framework™ inside Prosperity Pathway coaching.

The takeaway is simple: better culture + lower overhead + higher loyalty = competitive dominance.

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Redesign your onboarding for remote success

Who: Service business owners & leaders

Why: First impressions create long-term loyalty and performance

How:

1. Add open-ended application questions
2. Use live screen-sharing during onboarding

Episode 175 Frederick Dudek (Freddy D)

Ideal Client Positioning takes center stage as Wes Towers, founder of Uplift 360, joins Business Superfans host Freddy D to reveal how service businesses can attract better leads—not just more leads—in an AI-saturated world.

In a market flooded with automated content and fake authority, trust is the new currency. Wes shares how narrowing your message, designing for outcomes, and aligning your website with your ideal client transforms marketing from noise into momentum.

This episode dives deep into AI-powered SEO, conversion-driven websites, and why clarity beats complexity every time. If you want higher-quality clients, stronger referrals, and predictable growth, this is your championship playbook.

Discover more with our detailed show notes and exclusive content by visiting:

1. Ideal Client Positioning creates leverage – Fewer leads, higher quality, less friction.
2. AI rewards clarity, not volume – Large language models surface the best answers, not the loudest.
3. Websites must build trust first – Design for outcomes, not features.
4. Niche beats noise – Serving trades and construction unlocked repeatable growth.
5. Referrals follow relationships – Superfans are built through consistency, not campaigns.
6. Search Everywhere Optimization – Visibility now means Google, ChatGPT, and beyond.
7. Old-school trust wins in new tech markets – Human connection is the unfair advantage.

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Wes Towers is the founder of Uplift 360, a digital marketing agency specializing in AI-powered SEO and conversion-driven websites for trades and construction businesses. With over two decades of experience, Wes helps service companies turn their websites into trust-building, lead-generating machines—without losing authenticity in an automated world.

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Listening to Wes is like watching a veteran quarterback read the defense before the snap. While everyone else is chasing clicks, he’s playing the long game—positioning, trust, and outcomes.

In today’s AI-driven market, visibility isn’t about shouting louder; it’s about being clearer. Wes shows how tightening your message to your ideal client filters out time-wasters and attracts repeatable, high-value opportunities. That’s not marketing—that’s strategy.

This conversation reinforces what we teach inside the SUPERFANS Framework™: ecosystems win championships, not isolated tactics. When your website, referrals, and relationships align, growth stops being accidental and starts becoming predictable.

Just like in sports, the best teams don’t run every play—they run the right plays. Wes delivers a masterclass in running your lane and letting AI amplify—not replace—your authority.