Episode 182 Frederick Dudek (Freddy D)

Direct mail marketing isn’t about nostalgia—it’s about predictable revenue, and in Episode 182, Wilson Zehr reveals how follow-up systems outperform digital noise.

Direct mail marketing becomes a revenue engine in this strategic conversation with Wilson Zehr, entrepreneur, professor, and marketing innovator, on Episode 182 of the Business Superfans Podcast.

Wilson breaks down why intentional follow-up—especially through personalized direct mail—creates predictable revenue, shortens sales cycles, and builds trust faster than digital-only campaigns. Drawing from more than 25 years in technology startups, enterprise sales, and marketing strategy, he explains how businesses can cut through inbox overload and re-engage decision-makers with physical mail that actually gets noticed.

From the proven 70-20-10 direct mail formula to real-world case studies and modern tools that send mail as fast as email, this episode is a playbook for service-based business owners who want consistent results, higher response rates, and revenue they can count on.

Discover more with our detailed show notes and exclusive content by visiting:https://linkly.link/2Z2m8

1. Predictable revenue comes from follow-up systems – Consistency beats cleverness every time.
2. Direct mail cuts through digital noise – Physical mail earns attention where email gets deleted.
3. The 70-20-10 formula still wins – Targeting and offer drive results more than creative.
4. Follow-up shortens sales cycles – Recognition builds trust before objections appear.
5. Personalization increases response rates – Relevance turns outreach into action.
6. Mail + digital tracking multiplies ROI – Convergence creates measurable outcomes.
7. Speed matters in follow-up – Sending mail as easily as email creates momentum.

Kindly Consider Supporting Our Show: Support Business Superfans® Advantage

Wilson Zehr, PhD is an accomplished entrepreneur, academic, and marketing thought leader with 25+ years in technology and telecommunications. He’s led six large-scale startups, raised over $60M in venture capital, and now serves as an assistant professor at Eastern Oregon University. Wilson specializes in marketing innovation, direct mail strategy, and digital-physical convergence—helping businesses turn outreach into ROI.

Join the Entrepreneur Prosperity™ Skool Community for Free

This episode is a masterclass in turning follow-up into a revenue system, not a one-off tactic. Wilson Zehr makes it clear: businesses don’t struggle because they lack leads—they struggle because they lack structured, intentional follow-up.

In sports terms, this is about running a repeatable offense, not relying on lucky plays. Direct mail, when combined with smart targeting...

Episode 181 Frederick Dudek (Freddy D)

Leveraging community marketing is no longer a nice-to-have—it’s the unfair advantage. In Episode 181 of Business Superfans® – The Service Provider’s Edge, Patty Knox-Hermann, owner and designated broker of Block Party Realty, breaks down how she transforms open houses into advocacy-driven marketing engines.

Instead of relying on signs, silence, and hope, Patty activates neighbors, vendors, and visitors into a unified ecosystem that promotes the listing organically. The result? Faster sales, stronger trust, and a community that markets the property for you.

Patty also shares how her Advanced Home Watch Services protects homeowners’ biggest assets, creating peace of mind and lifelong superfans.

This episode is a must-listen for real estate professionals and service-based entrepreneurs ready to turn experiences into advocacy and advocacy into growth.

Discover more with our detailed show notes and exclusive content by visiting:

1. Open House Advocacy Marketing Engine – When everyone participates, everyone promotes.
2. Community Marketing Leverage – Neighbors and vendors become your extended sales team.
3. Superfan Creation Strategy – Experiences outperform ads every time.
4. Ecosystem-Based Growth – Vendors cross-promote, collaborate, and win together.
5. Trust Through Action – Protecting assets builds advocacy that money can’t buy.
6. Home Watch = Loyalty Accelerator – Peace of mind creates lifelong clients.
7. Give-First Leadership – When the community wins, your brand wins bigger.

Kindly Consider Supporting Our Show: Support Business Superfans® Advantage

Patty Knox-Hermann is the owner of Block Party Realty and founder of Advanced Home Watch Services. With over 30 years of experience in financial services and real estate, Patty is known for turning listings into community-powered events and protecting high-value homes for seasonal residents and seniors aging in place. Her work consistently converts trust into superfans.

Join the Entrepreneur Prosperity™ Skool Community for Free

What Patty Knox-Hermann has built is not an open house tactic—it’s an advocacy engine. She turns every neighbor, vendor, and visitor into a brand ambassador, creating momentum you can’t buy with ads.

This is exactly what we teach inside the SUPERFANS Framework™—activate your ecosystem, create emotional connection, and let advocacy do the heavy lifting. Patty’s Block Party strategy is offense; her Home Watch services are defense. Together, they build a championship business model that scales trust and results.

FREE 30/Min Prosperity Pathway™ Business Growth Discover Call

Turn your next event into an advocacy experience

Who: Clients, partners, neighbors, vendors

Why:...

Episode 180 Frederick Dudek (Freddy D)

Employee engagement takes center field in this powerful conversation with John Guaspari, a former aerospace engineer turned legendary voice on leadership, customer value, and workplace culture. John reveals why most engagement initiatives fail and why respect is the real playbook behind high-performing teams.

Too many organizations chase the next management trend while ignoring the fundamentals. In this episode, John breaks down how respect, trust, and empowerment create an unstoppable internal culture—one where employees show up like die-hard sports fans. When people understand how their role impacts the customer, they stop acting like employees and start thinking like owners.

This episode is a locker-room talk for leaders who want higher performance, stronger retention, and customers who feel the difference every time they interact with your brand.

Discover more with our detailed show notes and exclusive content by visiting:

1. Respect is the foundation of employee engagement: Engagement isn’t a tactic—it’s the result of leaders consistently showing due consideration to their people.
2. Empowerment requires psychological safety: People feel empowered only when they know mistakes won’t lead to public humiliation or punishment.
3. Employees engage faster when they see customer impact: When back-office teams understand how they affect the customer, energy and ownership skyrocket.
4. Trust compounds performance: Public criticism destroys trust; private coaching builds championship cultures.
5. Culture is proven in moments of crisis:: The insurance company fire story shows how aligned teams respond like playoff veterans under pressure.
6. Internal superfans create external superfans: When employees believe, customers feel it—and loyalty follows.

Kindly Consider Supporting Our Show: Support Business Superfans®: The Sevice Providers Edge

John Guaspari is a management consultant, keynote speaker, and author of eight books, including If Engagement Is the What, Then Respect Is the How. With a 30+ year career helping organizations improve employee engagement and customer value, John is known for making complex ideas practical, human, and actionable. His work bridges leadership, culture, and hard business results.

Join the Entrepreneur Prosperity™ Skool Community for Free

fundamentals that win championships. Respect isn’t soft. It’s the blocking and tackling of leadership. Miss it, and your team fumbles trust, empowerment, and engagement.

The stories John shared—from the insurance claim center fire to empowering frontline employees—prove one thing: culture shows up when it’s game time. This is exactly the type of strategy I help clients implement through my SUPERFANS Framework™ inside Prosperity Pathway coaching. Build internal belief first, and your customers will feel it every single time.

FREE 30/Min Prosperity Pathway™ Business Growth Discover Call