Épisodes

  • In Conversation - Rhea Wessel Top 5 Tips for How to Find a Constant Stream of Story Ideas to Position Yourself As the Go- To Expert in Your Niche
    Jul 27 2025

    "Writing is not a solo sport.”


    Rhea Wessel Top 5 Tips for How to Find a Constant Stream of Story Ideas to Position Yourself As the Go- To Expert in Your Niche

    1. Know your thought leadership niche

    2. Frame Your stories

    3. Use AI for research and ideation

    4. Practice free writing

    5. Try Chartifying

    TIME STAMP SUMMARY

    01:53 Identifying your leadership niche, combining expertise, passion, purpose, and a unique viewpoint.

    06:12 Aligning the niche with the audience's needs and the commercial aspects of thought leadership.

    15:12 Free writing can be adapted to free speaking for those who prefer to dictate their ideas.

    19:10 Chartifying involves juxtaposing ideas to create new insights.

    Where to find Rhea?

    Website https://rheawessel.com/

    LinkedIn https://de.linkedin.com/in/rheawessel

    Rhea Wessel Bio

    Rhea Wessel is an American writer and thought-leadership strategist who helps people grow their business by creating and publishing thought leadership.

    Offering fractional thought-leadership services, she and her team advise and train on ideation, messaging, AI writing and how to find and articulate your best ideas to become an IP-driven company.

    As a journalist, she wrote thousands of stories on hundreds of topics and was published in outlets like the New York Times, Wall Street Journal and BBC. Later, as a writer for companies, she has penned and edited thousands more stories across 30 industries.

    Rhea founded and leads The Institute for Thought Leadership, a B2B training and consulting company that helps clients take their ideas to scale with thought-leadership publishing, research and programs.

    Her first book, Write Like a Thought Leader, was published in 2022. Rhea’s next book, “Thought Leadership for Small Firms: How to use AI to punch above your weight” will be available in mid-2025.

    Rhea moves frequently between Frankfurt, Germany and Houston, Texas.

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    21 min
  • In Conversation - Brendan Lee Top Five Tips For Improving Your Digital Ads Conversion Rates
    Jul 20 2025

    “People get caught up with digital and data and thinking, 'Oh, I've got to game the system. I've got to know the algorithm. But at the end of the day, remember that there's actually a human on the other end."

    Brendan Lee Top Five Top Tips For Improving Your Digital Ads Conversion Rates

    1. Know who you are most going to be able to help

    2. Speak specifically to that target audience

    3. Talk about the problem they have that you will magic make go away

    4. Offer something small of value to make a connection

    5. The customer journey needs multiple layers

    TIME STAMP SUMMARY

    01:01 Remembering that there is a human on the other end of digital interactions.

    06:33 Presenting the solution in a manner that suits the persona's personality type.

    11:45 The need to choose platforms that align with the persona.

    15:50 Wasting money on platforms that don't reach the target audience.

    Where to find Brendan?

    Website https://bedigitalgroup.com/

    LinkedIn https://au.linkedin.com/in/bdanlee

    Brendan Lee Bio

    Brendan is a strategic thinker and creative problem-solver passionate about driving growth for businesses of all sizes. With a background in marketing, sales and customer experience, Brendan excels in connecting high level strategy with actionable tactics that deliver measurable results.

    As a dynamic leader and innovator, he thrives on helping businesses navigate complex challenges, uncover new opportunities and create meaningful connections with their audiences. Known for his collaborative approach and practical insights, Brendan is committed to empowering businesses to achieve sustainable scalable success.

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    18 min
  • In Conversation - Dianna Marie Kokoszka Top Five Tips For Becoming More
    Jul 13 2025

    “You either grow within or you go without”


    TIME STAMP SUMMARY

    01:20 Taking responsibility for one's life and becoming the hero of their own story.

    05:10 The importance of standing for one's greatness and not clinging to limitations.

    08:05 Reframing beliefs with positive declarations and taking action to overcome setbacks and achieve greatness.

    13:00 Personal development and setting goals aligned with our desired identity.

    17:59 Using words that reflect our desired state and focusing on what we want to achieve.

    Dianna Kokoszka Top Five Tips For Becoming More

    1. Identify and Understand Your Current Story

    2. Define Your Desired Legacy

    3. Limiting Beliefs are the Invisible Chain Holding you Back from Reaching Your True Potential.

    4. Implement Strategic Steps for Transformation to a new story, the one you truly desire to live.

    5. The Words we Speak Help Predict Our Outcome and Our Future

    Where to find Dianna?

    Website https://dynamicgrowthcollective.com/community

    https://becomingmorebook.com/

    LinkedIn https://www.linkedin.com/in/diannak/

    Bio Dianna Kokoszka

    Dianna Kokoszka is an Entrepreneur, Keynote Speaker, Best Selling Author, Investor, and Mentor. She has established herself as a prominent figure in the business world, developing many leaders during her longevity. Recognized as one of the top 25 business coaches in the U.S. as well as Entrepreneur of the year 4 times and businesswoman of the year 3 times plus nominated as best business Podcast through Women in Podcasting is living proof, she loves to add value to people.

    Dedicating over 14 years as CEO of Keller Williams Realty International MAPS Coaching and Training, she played a pivotal role in propelling the company to becoming the largest and most profitable coaching enterprise in the real estate industry. Growing gross revenues from losing 1 million per year to over 500 Million dollars. In addition, she helped take the company to the number one training company in the world 5 years straight placing them in the Hall of Fame for Training by T125. She authored the program BOLD: Business Objective a Life by Design in 2009, when the economy and real estate industry were plummeting. Over 175,000 salespeople, mortgage lenders, and leaders attended stating the course saved their careers.

    Kokoszka is an NLP practitioner, certified John Maxwell Coach, certified E-Myth consultant, a member of Strategic Coach, a board member of John C. Maxwell Leadership Foundation, and owner of Dk Businesses, and Dynamic Growth Collective.

    Kokoszka has been mentored by Dr. John C. Maxwell for over 28 years and travels alongside John and his team to numerous countries, engaging directly with Presidents and Prime Ministers incorporating value-based training into their educational system.

    Kokoszka’s bestselling book “Becoming More - You Can’t Get to Better Until You Get to Different” gives the reader a model to train their brain to a new way of thinking, doing having and giving, taking them from the current story of their life to living a new story. A story of success in business, relationships, and life allowing them to leave a legacy they are proud of.

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    20 min
  • In Conversation - Eden Lovejoy Top Five Tips For Business Management
    Jul 6 2025

    "If you can stand to have it done to 80% of how you would do it, you can have employees. And if you can't, then you should just stay a solopreneur."

    Eden Lovejoy Top Five Tips For Business Management

    1. Is your business running you?

    2. Delegation is not abandonment

    3. The matrix system for success

    4. Clarity drives productivity

    5. From overwhelmed to empowered

    TIME STAMP SUMMARY

    01:38 Importance of creating systems to run business effectively

    05:22 Aligning decisions with company mission and values

    09:06 80/20 rule of delegation

    14:57 Importance of monitoring progress

    Where to find Eden?

    Website https://edenlovejoy.com/

    https://www.yourvirtualgm.online/signup

    LinkedIn https://www.linkedin.com/in/edenlovejoy

    Eden Lovejoy Bio

    Eden Lovejoy has reimagined the dynamics of business management for today's evolving workplace. She understands that employees don't want to be "managed"; they seek environments where their contributions are valued, impactful, and rewarding. Through her Virtual GM Matrix, Eden has created a system that shifts the managerial model from top-down to team-driven. This approach encourages employees to take meaningful roles in the company’s success, fostering ownership, accountability, and continuous feedback. In a business world where standard operating procedures and rigid directives often fall flat, Eden's method offers a fresh perspective. She teaches leaders how to delegate effectively and create a feedback-rich environment that inspires productivity and innovation. Eden’s mission is to empower business owners to attract passionate, mission-aligned team members and establish a framework that emphasizes accountability and results. With the Virtual GM Matrix, she’s paving the way for leaders to build businesses where both the team and the vision can thrive.

    Eden Lovejoy is transforming how businesses are managed with her innovative Virtual GM Matrix. Traditional management has often meant either hiring a dedicated manager or shouldering the responsibilities yourself, but the Virtual GM Matrix offers a third option—a comprehensive system that enables your team to step into the role of general management. This approach lets you focus on strategic leadership, while your team takes ownership, fosters engagement, and develops accountability loops, ensuring you're connected to daily operations without getting bogged down. Eden helps leaders move beyond working on their business and teaches them the power of working with their business to cultivate a collaborative, impactful, and energizing workplace culture.

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    16 min
  • In Conversation Paul Du Toit Top Five Tips For How You Can Change People's Minds and Influence Their Decisions While Building Trust
    Jun 29 2025

    “Persuasion is not limited only to business. It's certainly not only limited solely to sales, and it's not also only limited to simply management in all walks of life, professionals use persuasion. Doctors need to persuade. Lawyers, in particular, need to persuade, and in fact, at home, parents need to persuade.”

    Paul Du Toit's Top Five Tips For How You Can Change People’s Minds and Influence Their Decisions While Building Trust.

    1. The Friendship Key

    2. Money - does it really motivate?

    3. Reciprocity

    4. Using the right WORDS

    5. Authority


    TIME STAMP SUMMARY

    01:49 Creating common ground builds trust

    05:41 Productivity and motivation

    14:49 Analyzing the impact of specific words like "imagine" and "because"

    28:25 how people are hardwired to believe authority

    Where to find Paul?

    Website https://congruence.co.za/

    www.pauldutoit.net

    LinkedIn https://www.linkedin.com/in/pauldutoit/?originalSubdomain=za

    Paul Du Toit Bio

    Paul du Toit is the author of 3 business books - the most recent being The Book of Persuasion - How You Can Change People’s Minds and Influence Their Decisions While Building Trust. His earlier books are You Can Present With Confidence, and The Exceptional Speaker co-authored with Alan Stevens. He a 27 year speaking veteran and Africa’s 1st Certified Speaking Professional this century. He has been inducted in to the Southern African Speakers Hall of Fame and the Southern African Educators Hall of Fame. He was instrumental in the founding of the Professional Speakers Association of Southern Africa 20 years ago, serving as its president in 2006, and was the 2nd recipient of its Founders Award for service to the business of speaking. He runs Congruence Training specialising in communication skills. In between scuba diving and sampling fine red wine, he’s run the Comrades 3 times, completed 13 Two Oceans marathons and enjoys strumming his guitar. Although born in Cape Town, he lives in Johannesburg and has 2 grown up daughters, 2 dogs, 2 cats, 2 avo trees and one wife who lives with him and their vegetable patch in Sandton.

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    29 min
  • In Conversation - Kat O'Sullivan Top Five Tips For Living Your Legacy On Purpose
    Jun 22 2025

    “We are all living our legacy every moment of every day, choice by choice.”


    Kat O’Sullivan Top Five Tips For living your legacy on purpose

    1. Let go of the doubts that are keeping you from living the life you really want

    2. Ask yourself, what if “impossible” is just a story you are telling yourself?

    3. When “shift happens” embrace disruption as your BFF

    4. Confront limiting labels that can keep you and others stuck

    5. Embrace the reality that we are all LIVING our legacy NOW

    TIME STAMP SUMMARY

    01:31 Taking the first step towards what one wants, even if its the unknown.

    07:50 The transformational potential of disruptions in various aspects of life.

    10:33 Labels and being conscious of how they affect one's actions and decisions.

    13:50 Reflect on your actions and whether they align with the legacy you want to leave.

    Where to find Kat?

    Website https://katosullivan.com/

    LinkedIn https://www.linkedin.com/in/make-magic-happen

    Kat O’Sullivan Bio

    Kat O’Sullivan believes when shift happens, it’s time to make magic happen. Kat is a keynote speaker, podcast host, author, and coach. For over 25 years, she has helped individuals and organizations discover new possibilities, even when they feel impossible. She has worked across sectors — corporate, nonprofit, education, and privately owned businesses, providing a roadmap, tools, and support to bring those new possibilities to life.

    Kat O’Sullivan’s life had an unusual beginning. Being born in a secret city and the resulting secrecy factor in her early life made it challenging to show up authentically until, at 16 she convinced Bob Hope to sponsor her travels with Up With People. It was the catalyst for becoming a lifelong changemaker.

    In the middle of COVID, Kat and her husband packed up their lives and moved to Mexico. She continues to share her inspiring message as a speaker, podcast host, and an author. Her new book, From Doubt to Do: Navigating Your Pathway to Possibility is for anyone facing a significant transition who has doubts about what else is possible in the next chapter of their life. It’s for anyone who wants to dream big, live boldly, and create a fulfilling life they will love. Kat is passionate about helping people move toward the future just waiting for them to say “Hell, YES!” to new possibilities.

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    18 min
  • In Conversation - Stacey Chazin Top Five Tips For Introverts To Become Powerful Leaders
    Jun 15 2025

    “Whenever we pretend to be something we're not, we're generally not going to be very successful at it. So, you shouldn't try to be the loudest voice in the room. You shouldn't try to be the person who speaks up the most at a meeting, because that's not just who you are as an introvert.”

    Stacey Chazin Top Five Tips For Introverts To Become Powerful Leaders

    1. Know and Own Your Strengths

    2. Leverage Strategic Thinking

    3. Use Deep Listening and Empathy

    4. Command Attention Without Raising Your Voice

    5. Surround Yourself with People Who Fill the Gaps


    TIME STAMP SUMMARY

    01:34 Identifying personal strengths and positive core attributes

    05:07 Challenging quick-decision workplace expectations

    08:28 Value of making team members feel truly seen

    17:30 Strategies for effective leadership

    Where to find Stacey?

    Website https://ifactorleadership.com/

    LinkedIn https://www.linkedin.com/company/i-factor-leadership/

    Stacey Chazin Bio

    Stacey Chazin, founder of The I-Factor: Igniting Introverted Leadership, is a dynamic leadership development coach and proud introvert, is rewriting the narrative on introversion. Having grappled with societal expectations that favoured extraversion, Stacey underwent a remarkable transformation. Instead of conforming to societal pressures, she embraced her introverted qualities, turning them into powerful assets that allowed her to thrive both professionally and personally. Now, as a fervent advocate for introverts, Stacey draws on her extensive corporate and non-profit experience, a master’s in organizational development and leadership, and certification as a Myers-Briggs Type Indicator® (MBTI®) practitioner to empower introverts, guiding them toward self-acceptance, fulfillment, and success in the workplace and beyond.

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    20 min
  • In Conversation - Top Five Tips For Achieving Business Success While Living Your Dream
    Jun 8 2025

    "You have to be the owner of your business and not the operator, and you need to learn how to duplicate yourself, which means teaching other people to do the kinds of things that you do, so that you're free to work on developing strategy and growing the business."


    Ral West Top Five Tips For Achieving Business Success While Living Your Dream

    1. Organize your business to free up your time:

    2. Use systems and leverage to streamline your operations

    3. Build a winning team and culture

    4. Measure performance to have data-based management

    5. How delighting your customers boots your success

    TIME STAMP SUMMARY

    01:39 Becoming the owner, not the operator

    07:09 Leveraging delegation, automation, and outsourcing

    14:02 Monitoring customer satisfaction

    17:21 Delight Your Customers

    Where to find Ral?

    Website www.ralwest.com

    LinkedIn https://www.linkedin.com/in/ral-west-0ba7aa12/


    Ral West Bio

    Ral West is the founder of Ral West Livin’ The Dream and the creator of a course for entrepreneurs - “Overcome Overwhelm: Create a Smooth Running Business with Less Stress.” Ral West is not your average entrepreneur; she is a seasoned professional who has been a business owner and manager for over 40 years. Ral has invaluable experience in scaling businesses and mastering the art of effective systemization. Ral honed her business acumen with real life experience. She is a master at the practical implementation of business theories to create effective processes that transform businesses and multiply success. Respected in both the tourism industry and multifamily real estate circles, Ral is recognized for founding, scaling and selling successful businesses, authoring courses, and contributing to various boards, while also being a philanthropist and dynamic speaker. More information can be found on her website: www.ralwest.com

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    19 min