"Writing is not a solo sport.”

Rhea Wessel Top 5 Tips for How to Find a Constant Stream of Story Ideas to Position Yourself As the Go- To Expert in Your Niche

1. Know your thought leadership niche

2. Frame Your stories

3. Use AI for research and ideation

4. Practice free writing

5. Try Chartifying

TIME STAMP SUMMARY

01:53 Identifying your leadership niche, combining expertise, passion, purpose, and a unique viewpoint.

06:12 Aligning the niche with the audience's needs and the commercial aspects of thought leadership.

15:12 Free writing can be adapted to free speaking for those who prefer to dictate their ideas.

19:10 Chartifying involves juxtaposing ideas to create new insights.

Where to find Rhea?

Website https://rheawessel.com/

LinkedIn https://de.linkedin.com/in/rheawessel

Rhea Wessel Bio

Rhea Wessel is an American writer and thought-leadership strategist who helps people grow their business by creating and publishing thought leadership.

Offering fractional thought-leadership services, she and her team advise and train on ideation, messaging, AI writing and how to find and articulate your best ideas to become an IP-driven company.

As a journalist, she wrote thousands of stories on hundreds of topics and was published in outlets like the New York Times, Wall Street Journal and BBC. Later, as a writer for companies, she has penned and edited thousands more stories across 30 industries.

Rhea founded and leads The Institute for Thought Leadership, a B2B training and consulting company that helps clients take their ideas to scale with thought-leadership publishing, research and programs.

Her first book, Write Like a Thought Leader, was published in 2022. Rhea’s next book, “Thought Leadership for Small Firms: How to use AI to punch above your weight” will be available in mid-2025.

Rhea moves frequently between Frankfurt, Germany and Houston, Texas.

“People get caught up with digital and data and thinking, 'Oh, I've got to game the system. I've got to know the algorithm. But at the end of the day, remember that there's actually a human on the other end."

Brendan Lee Top Five Top Tips For Improving Your Digital Ads Conversion Rates

1. Know who you are most going to be able to help

2. Speak specifically to that target audience

3. Talk about the problem they have that you will magic make go away

4. Offer something small of value to make a connection

5. The customer journey needs multiple layers

TIME STAMP SUMMARY

01:01 Remembering that there is a human on the other end of digital interactions.

06:33 Presenting the solution in a manner that suits the persona's personality type.

11:45 The need to choose platforms that align with the persona.

15:50 Wasting money on platforms that don't reach the target audience.

Where to find Brendan?

Website https://bedigitalgroup.com/

LinkedIn https://au.linkedin.com/in/bdanlee

Brendan Lee Bio

Brendan is a strategic thinker and creative problem-solver passionate about driving growth for businesses of all sizes. With a background in marketing, sales and customer experience, Brendan excels in connecting high level strategy with actionable tactics that deliver measurable results.

As a dynamic leader and innovator, he thrives on helping businesses navigate complex challenges, uncover new opportunities and create meaningful connections with their audiences. Known for his collaborative approach and practical insights, Brendan is committed to empowering businesses to achieve sustainable scalable success.

“You either grow within or you go without”

TIME STAMP SUMMARY

01:20 Taking responsibility for one's life and becoming the hero of their own story.

05:10 The importance of standing for one's greatness and not clinging to limitations.

08:05 Reframing beliefs with positive declarations and taking action to overcome setbacks and achieve greatness.

13:00 Personal development and setting goals aligned with our desired identity.

17:59 Using words that reflect our desired state and focusing on what we want to achieve.

Dianna Kokoszka Top Five Tips For Becoming More

1. Identify and Understand Your Current Story

2. Define Your Desired Legacy

3. Limiting Beliefs are the Invisible Chain Holding you Back from Reaching Your True Potential.

4. Implement Strategic Steps for Transformation to a new story, the one you truly desire to live.

5. The Words we Speak Help Predict Our Outcome and Our Future

Where to find Dianna?

Website https://dynamicgrowthcollective.com/community

https://becomingmorebook.com/

LinkedIn https://www.linkedin.com/in/diannak/

Bio Dianna Kokoszka

Dianna Kokoszka is an Entrepreneur, Keynote Speaker, Best Selling Author, Investor, and Mentor. She has established herself as a prominent figure in the business world, developing many leaders during her longevity. Recognized as one of the top 25 business coaches in the U.S. as well as Entrepreneur of the year 4 times and businesswoman of the year 3 times plus nominated as best business Podcast through Women in Podcasting is living proof, she loves to add value to people.

Dedicating over 14 years as CEO of Keller Williams Realty International MAPS Coaching and Training, she played a pivotal role in propelling the company to becoming the largest and most profitable coaching enterprise in the real estate industry. Growing gross revenues from losing 1 million per year to over 500 Million dollars. In addition, she helped take the company to the number one training company in the world 5 years straight placing them in the Hall of Fame for Training by T125. She authored the program BOLD: Business Objective a Life by Design in 2009, when the economy and real estate industry were plummeting. Over 175,000 salespeople, mortgage lenders, and leaders attended stating the course saved their careers.

Kokoszka is an NLP practitioner, certified John Maxwell Coach, certified E-Myth consultant, a member of Strategic Coach, a board member of John C. Maxwell Leadership Foundation, and owner of Dk Businesses, and Dynamic Growth Collective.

Kokoszka has been mentored by Dr. John C. Maxwell for over 28 years and travels alongside John and his team to numerous countries, engaging directly with Presidents and Prime Ministers incorporating value-based training into their educational system.

Kokoszka’s bestselling book “Becoming More - You Can’t Get to Better Until You Get to Different” gives the reader a model to train their brain to a new way of thinking, doing having and giving, taking them from the current story of their life to living a new story. A story of success in business, relationships, and life allowing them to leave a legacy they are proud of.