In this episode of Business Brain, we’re launching something new: Business Blueprints, a free companion resource that distills each episode’s topics into actionable playbooks complete with industry context, analogies, and step-by-step plans. Grab them at businessbrain.show/blueprints. We also dig into the hidden community that surrounds every market — the “family” behind trade shows, conferences, even Ren Faires — and why participating in that ecosystem is one of the most overlooked levers for long-term business longevity.

Then we break down the viral Crawler Box story: a homemade RC off-road trailer pulling 800,000+ views across socials, and the massive opportunity its creator is leaving on the table. The big takeaway for living the Charmed Life this week — every business is in the social media business, but distribution without a net is a missed jackpot. If we’re going to fish for virality, we’d better have a lead magnet, an email capture, or a product ready to convert the catch. Build the net before the big one bites.

• 00:00:00 Business Brain – The Entrepreneurs’ Podcast #752 for Wednesday, May 13, 2026
  • May 13th: Cough Drop Day
• 00:02:00 Renaissance Faire
  • Ren Faire Documentary
• 00:06:28 New from Business Brain: Business Blueprints
  • Complete with a playbook including actionable steps
• Sponsors
  • 00:11:26 SPONSOR: Bitdefender. Keep your small business safe with Bitdefender Ultimate Small Business Security. Save 30% when you go to https://bitdefender.com/BRAIN
  • 00:12:56 SPONSOR: Shopify – For anyone to sell anywhere, sign up for a one-dollar-per month trial period at https://shopify.com/BusinessBrain and upgrade your selling today!
• 00:14:24 Dissecting a business: Crawlerbox
  • $10 for 10 minutes
  • Every business is in the social media business
  • Don’t build a business, build a net!
• 00:22:47 This episode’s Big Takeaway for Business Blueprints: Build a net!
  • Sub-takeaway: Pay attention in your businesses market for the “family” aspect
• 00:25:48 Business Brain 752 Outtro
  • Check out Business Brain Blueprints
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