Couverture de Burn The Manual

Burn The Manual

Burn The Manual

De : Nick Zamonis
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 Presented by De Novo Digital Why follow the rules when you can rewrite them? Burn the Manual is the podcast where bold brands, digital innovation, and just the right amount of chaos collide. Brought to you by the crew at De Novo Digital, we’re diving into the unfiltered realities of modern marketing—what’s working, what’s nonsense, and what deserves to be set on fire. Expect candid convos, spicy takes, and unexpected insights on everything from headless CMS to creative leadership. No jargon. No fluff. Just real talk from people who’d rather light it up than play it safe. Because in a world full of templates, we’re here to torch the default. Burn the Manual. Light it up. Economie Marketing et ventes
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    Épisodes
    • Episode 10:The Human Algorithm: Reprogramming How You Think About AI

      Episode 10:The Human Algorithm: Reprogramming How You Think About AI
      Oct 30 2025
      AI isn’t replacing us, it’s rewriting the rules for how we create, decide, and grow. But before you can harness its power, you have to rewrite something deeper: your own mental code. In this episode of Burn The Manual, Nick Adams, owner and CEO of Web Vitality, unpacks what it means to integrate AI into your business and your life. This isn’t another hype-fueled chat about tools or trends; it’s a conversation about thinking differently. We explore how AI is reshaping creative workflows, decision-making, and even personal habits, and why your mindset is now the ultimate competitive advantage. Because the future won’t belong to those who know how to use AI, it’ll belong to those who know how to think with it.
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      1 h et 9 min
    • Episode 9: The Great Decoupling: When Impressions Lie

      Episode 9: The Great Decoupling: When Impressions Lie
      Sep 25 2025
      Impressions are skyrocketing, clicks are tanking, and SEO metrics that once told a clear story now read like a funhouse mirror. In this episode, we unpack the Great Decoupling, which shows how AI-driven search has severed clicks from impressions, turning once-reliable KPIs into hollow vanity metrics. We dig into what this means for marketers, why conversions and brand mentions matter more than ever, and how to thrive in a world where Google owns the top of the funnel.
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      39 min
    • Episode 8: Micro Paywalls, Macro Consequences

      Episode 8: Micro Paywalls, Macro Consequences
      Sep 11 2025
      Cloudflare just lit a match under the SEO world with Pay-Per-Crawl. For the first time, creators can charge AI crawlers for access to their content, raising big questions about who really controls the web. In this episode, we dig into micro paywalls, the future of search, and what it all means for your brand
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      28 min
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