After the party, it's the after potty, at least that's the promise of our featured brand on the show this week: glow-in-the-dark toilet paper. Before you get too excited about throwing a rave in your own bathroom, this product is fully fictional…but the brand identity we improvised for it LIVE in 20 minutes is very real (unfortunately or unfortunately; you'll have to watch to decide).

From brand name ideas like Whizz, Go in the Dark, and After Potty to product expansions like a 12 pack of asstrology themed roll (Pee-sces, A-square-ius, and VirGlow) to slogans like, "Light up the room," and "Tinkle, tinkle little star," we built this farcical, bath-tastic brand from top to bottoms—all with the help of loyal commenters on the live stream.

ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to offer some much-needed levity to the world.

Find a throne and watch the whole thing!

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Timestamps:

00:00 Welcome to Can They Brand That?

02:56 The Evolution of Marketing Strategies

05:52 The Importance of Humor in Branding

08:55 Let the Improvised Branding Begin!

11:51 Exploring Fictional Products

17:47 Creative Taglines and Brand Names

20:40 Mascots O'Clock

23:40 Final Thoughts and Wrap-Up

Wisdom for the Road:

• Humor is a key element in effective branding.

• Improv-style brainstorming can lead to unexpected and fun ideas.

• Fictional products allow for more creative freedom in branding.

• Taglines that are directive are incredibly engaging for consumers.

• Mascots can add a playful element to branding.

• Branding should reflect the personality and values of the product.

• Collaboration enhances the creative process.

• Nostalgia can be a powerful tool in marketing.

• The importance of staying true to one's creative instincts.

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As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description.

Say hi or snoop around: https://semiseriousagency.com/