SuperOwl COO Farah on Why Keywords Are Dead, Missed-Call Voice AI for India & Building Human-Centered TechIn this episode of Techie Talks with Kuldeep, host Kuldeep Singh interviews Mrs. Farah, co-founder and COO of SuperOwl, about her decade-plus entrepreneurial journey and the centrality of understanding customers. Farah recounts her 2008 work at Yahoo, including a provisional US patent around keyword trading, and contrasts keyword search then with today’s intent-driven systems that can choose and book services like a dentist appointment. She discusses her IISc research on intellectual property and early mobile payments, highlighting user trust barriers and technologies like NFC and USSD. Farah explains SuperOwl’s niche focus on missed calls for local businesses, the need for empathetic, low-latency, highly accurate voice AI, and India’s price sensitivity. She also shares her work on tactile children’s products like wooden blocks to balance gadget time, emphasizes empathy in tech, comments on women founders, and closes with lessons on ego, objections, and time management.Time Stamps00:00 Precaps01:24 Welcome And Guest Intro01:41 Entrepreneurship Lessons03:57 Yahoo Keywords To AI08:10 IISC Research And IP12:35 Engineering And Adoption17:11 Unit Economics In India20:10 Women In Deep Tech22:53 New Startup26:43 Human Empathy In AI29:31 Rapid Fire Round31:21 Closing ThoughtsYouTube Channel: @techietalkswithkuldeep WhatsApp Channel: https://www.whatsapp.com/channel/0029...LinkedIn: / techietalkswithkuldeep Facebook: https://www.facebook.com/profile.php?...Instagram: / techietalkswithkuldeep Follow Farah Ahmad on LinkedIn: / farah-ahmad-2a864939