What happens when a titan of the tech industry decides to clean up the beer aisle? In the premiere episode of Building in Public, host Conor Begley chronicles the whirlwind early days of launching Fathers, a clean beer brand reinventing the American lager.

The idea for Fathers was born after Conor discovered the toxins—glyphosate, lead, arsenic, even plastic—lurking in mass-market brews. Now, he's offering an unfiltered look into the creation of his double-filtered beer. From sleepless nights and cross-country flights to recipe testing and chaotic Super Bowl pitches, Conor shares both the grit and exhilaration of navigating the beverage industry and bringing Fathers to life.

Tune in for candid insights, lessons learned, and the highs and lows of building a business in real time. Whether you're an aspiring founder or just curious about what it takes to bring a new idea to fruition, this episode offers a real-life look at entrepreneurship in action. Stay tuned for Part 2 coming soon!

Chapters:

00:00 The Journey Begins: Launching a New Brand

02:04 The Entrepreneurial Hustle: A Day in the Life

07:47 Building the Brand: Early Wins and Challenges

12:52 Strategizing for Success: Partnerships and Branding

17:59 Navigating Risks: The Super Bowl Project

23:57 Refining the Vision: Product Development and Feedback

30:49 Testing the Waters: Market Feedback and Adjustments

32:17 Building Community in the Alcohol Industry

34:33 Super Bowl Activation and Brand Exposure

38:54 Go-to-Market Strategy and Whole Foods Distribution

Learn more about Fathers Brewing here: https://www.fathersbrewing.com/

Connect with Conor on LinkedIn: https://www.linkedin.com/in/conormbegley/