Building Better Buyer Experiences | Pre-Con Recon Podcast Ep. 16
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Building Better Buyer Experiences | Pre-Con Recon Podcast Ep. 16
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In this episode of The Pre-Con Recon Podcast, Justin Frenette sits down with Stephanie Lane, Vice President of Sales & Marketing at Geranium, to discuss what it really takes to build enduring communities and enduring brands. With more than 20 years in the industry, Stephanie shares how an unexpected opportunity launched her career, why hospitality shaped her leadership style, and how collaboration across departments leads to better developments.
The conversation explores how today's challenging market is forcing developers to rethink sales, marketing, websites, AI adoption, and customer experience. Stephanie also shares lessons from leading Geranium's corporate rebrand, winning a national marketing award, mentoring future leaders, and why doing the right thing—even when no one sees it—is ultimately what builds lasting trust.
Connect with Stephanie Lane: https://www.linkedin.com/in/stephanielane/
Geranium: https://www.geranium.com/
Geranium's Instagram: https://www.instagram.com/geraniumhomes
Connect with Justin Frenette: https://www.linkedin.com/in/justinfrenette
Brought to you by Him & Her, a design agency that moves quickly and makes things matter. Learn more at https://himandher.ca/
Learn more about Pre-Con Recon at https://www.preconrecon.com/