In this episode of Builder Tactics, we break down how to understand your value to an employer in a way that actually matters: results, impact, and proof—not just effort and long hours. You’ll learn how to measure what you bring to the jobsite, how to communicate it with confidence, and how to make sure your work doesn’t stay invisible.

Whether you’re a superintendent, construction manager, or trade leader, this is your playbook for turning performance into recognition—and recognition into opportunity.

🎧 Listen in if you’re ready to stop guessing your value and start owning it.

In this episode, Damien sits down with Itzik Malka, Co-founder of 4M Analytics, to uncover one of the greatest threats to America’s infrastructure future: the buried utilities beneath our feet. These hidden lifelines power our daily lives, yet there’s no map that tells us where they are—leaving construction projects vulnerable to risk, delays, and cost overruns.

Itzik explains how 4M is tackling this challenge head-on, using data and technology to bring visibility to the unseen and certainty to the unknown. From skyrocketing material costs and compressed timelines to the high stakes of transportation construction, this conversation explores why underground utilities remain the industry’s number one unacknowledged risk—and how solving it could reshape the future of infrastructure.

https://www.4manalytics.com/

In this episode of Builder Tactics, host Damien Edwards sits down with Chad Gill, founder of VAs for Construction, to explore a groundbreaking topic that’s shaking up the industry: how blue-collar workers are using AI on the construction site.

Together, they explore real-world applications of artificial intelligence by field teams — from streamlining punch lists and tracking job progress to automating repetitive administrative tasks and enhancing communication between the office and the field. Chad shares stories from the trenches, discusses the resistance and excitement AI is generating among tradespeople, and highlights the surprising ways virtual assistants and AI tools are already making a difference for foremen, supers, and site teams.

About Chad Gill:
Chad Gill is a former contractor with 23+ years of hands-on experience in the construction industry. Now, as the founder of Laminin Coach and VAs for Construction, Chad helps leaders and their teams become AI-enhanced. By focusing on practical applications, he empowers organizations to leverage AI for better decision-making, improved workflows, and measurable results. He’s also a speaker, known for his talk “Blue Collar AI”, which explores practical ways AI is transforming the skilled trades and construction industry. Chad is passionate about showing leaders that AI isn’t about complexity or futuristic technology—it’s about small, everyday actions that add up to huge impact.
Website: https://www.vas4construction.com/
LinkedIn: https://www.linkedin.com/in/chad-gill-99042a37/
Contact: chad@laminincoach.com Phone: 804-938-7915